Hello, Challenger Brands.
Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.
Opportunity Out of Chaos
Jeff Millman, Chief Creative Officer, recently spoke at a Marketing Innovations conference on "Opportunity Out of Chaos: The Case for Being a Values Brand". The lively mixed media presentation tackled the new realities of the industry. View a short version of his presentation. Read More
Snyders – Discover the Pretzelbilities
GKV’s Challenger Brand approach for Snyder's of Hanover invites consumers to reconsider the humble pretzel, and Discover the Prezelbilities. Read More.
ShentelSee our re-branding of Shentel, the only cable provider in the Shenandoah Valley with local roots. It’s hard when you’re competing against national giants. But it’s easier when people can see that you’re truly connected to your customers. Read More.
Cape Cod Potato Chips “Seagulls”Our award-winning work for Cape Cod chips features a flock of seagulls singing A Flock of Seagulls. Of course it’s ridiculous. Cape Cod is the home of ridiculously good chips. View the TV spot here. And be sure to request your official Flock tour tee shirt. Read More.
Sprint – Animal KingdomPopular viral videos with dancing badgers, a screaming dog and a frustrated rodent (a marmot) do the heavy lifting to illustrate the issues in a new set of 15-second TV spots and pre-roll video. Read More.
GKV Recognized Among Top Advertising Agencies and Media Buying Agencies in the Clutch Global Leader List
B2B ratings and reviews platform Clutch named GKV a global leader on its Global Leaders List, an exclusive ranking of the most highly recommended companies from around the world. Clutch evaluates a company’s services, awards, client base and case studies. They recognize firms that have a high level of expertise, and get a sense of […]Read More
- November 15, 2017
The Social Media Advantage in the Health Insurance Industry
- September 21, 2017
GKV Thrives with the Addition of Four New Employees
- September 18, 2017
Health Plan Marketing: The Digital Channel
We’re from Baltimore. The Orioles are our team. Therefore, we hate the Yankees. For us, it’s elemental, like air… or eating crabs. We hate the Yankees because they can always write a bigger check. Which is also the market reality for most of our clients, routinely outspent by bigger, better-funded competitors. So, to the category number twos, threes, sevens, eights, to the new and barely visible, we’re pleased to meet you.
GKV has been helping challenger brands succeed for 35 years. Our mission is to help you beat the Yankees.