Hello, Challenger Brands.
Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.
Snyders – Discover the Pretzelbilities
GKV’s Challenger Brand approach for Snyder's of Hanover invites consumers to reconsider the humble pretzel, and Discover the Prezelbilities. Read More.
ShentelSee our re-branding of Shentel, the only cable provider in the Shenandoah Valley with local roots. It’s hard when you’re competing against national giants. But it’s easier when people can see that you’re truly connected to your customers. Read More.
Peace, Love and MedicareJeff Millman, Chief Creative Officer, has recently been informing and entertaining attendees at health care conferences on the subject of how—and how not—to talk to baby boomers. View a short version of one of his presentations. Read More.
Cape Cod Potato Chips “Seagulls”Our award-winning work for Cape Cod chips features a flock of seagulls singing A Flock of Seagulls. Of course it’s ridiculous. Cape Cod is the home of ridiculously good chips. View the TV spot here. And be sure to request your official Flock tour tee shirt. Read More.
Sprint – Animal KingdomPopular viral videos with dancing badgers, a screaming dog and a frustrated rodent (a marmot) do the heavy lifting to illustrate the issues in a new set of 15-second TV spots and pre-roll video. Read More.
GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#replyRead More
We’re from Baltimore. Therefore, we hate the Yankees. It’s elemental, like air … or eating crabs. Orioles’ fans hate the Yankees because they can write bigger checks and buy their success. We can’t. The Orioles’ payroll is one-third the size of the Yankees’. So we play harder and tougher and smarter. Buck Showalter is not afraid to take chances; not afraid to trust his players.
GKV has been helping challenger brands succeed for over 30 years. Think of us as the Buck Showalter of ad agencies.
Our mission is to help you beat the Yankees.