Are You A Challenger Brand?
Are you a smaller brand, threatened by the superior competitive positions of larger, better-funded competitors?
Are you facing a situation where style, social conscience, popular culture or a big shift in demographics will make growth more difficult?
Are you a brand in a rapidly changing category?
If you answered yes to any of these questions, you are a Challenger Brand.
My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.
gkv/WELCOME
We are celebrating 28 years of creating integrated campaigns that have succeeded in the marketplace and drawn acclaim from our industry. Our success is rooted in our ability to create and execute breakthrough, thought-leader strategies for brands that are out-spent in their categories, yet succeed by challenging the category status quo.
Download the gkv/Capabilities PDF.
gkv/BLOG
August 18, 2010
Glamour Magazine Marks Digital And Fashion Milestones With iPad Application
July 22, 2010
I Watch TV So You Don’t Have To
July 07, 2010
Old and Uncool
gkv/NEWS
July 21, 2010
GKV EMERGES IN SPORTS MARKETING CATEGORY AT NATIONAL LEVEL
June 27, 2010
GKV DIRECTOR OF BROADCAST SERVICES KELLY GOULD COMMENTS ON WORLD CUP COVERAGE IN 3D
June 16, 2010
GKV NAMED AGENCY OF RECORD FOR PANDORA JEWELRY NORTH AMERICA
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