Hello, Challenger Brands.

Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.


How do you show people OLD BAY perfect spice blend for seafood and for pretty much any food on earth? This is how…

Opportunity Out of Chaos

Jeff Millman, Chief Creative Officer, recently spoke at a Marketing Innovations conference on "Opportunity Out of Chaos: The Case for Being a Values Brand". The lively mixed media presentation tackled the new realities of the industry. View a short version of his presentation. Read More


See our re-branding of Shentel, the only cable provider in the Shenandoah Valley with local roots. It’s hard when you’re competing against national giants. But it’s easier when people can see that you’re truly connected to your customers. Read More.

Cape Cod Potato Chips “Seagulls”

Our award-winning work for Cape Cod chips features a flock of seagulls singing A Flock of Seagulls. Of course it’s ridiculous. Cape Cod is the home of ridiculously good chips. View the TV spot here. And be sure to request your official Flock tour tee shirt. Read More.

Sprint – Animal Kingdom

Sprint – Marmot Popular viral videos with dancing badgers, a screaming dog and a frustrated rodent (a marmot) do the heavy lifting to illustrate the issues in a new set of 15-second TV spots and pre-roll video. Read More.


GKV’s OLD BAY Campaign Wins Best In Show 2018

At Addys 2018, Baltimore bid farewell to advertising as we’ve known it and embraced the art and business that it has become. With the theme “The Last Addys,” the evening was divided into two acts. First, to reflect on how things used to be, advertising with all its clichés and heavy-handed messaging. And second, to […]

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GKV, briefly

We’re from Baltimore. The Orioles are our team. Therefore, we hate the Yankees. For us, it’s elemental, like air… or eating crabs. We hate the Yankees because they can always write a bigger check. Which is also the market reality for most of our clients, routinely outspent by bigger, better-funded competitors. So, to the category number twos, threes, sevens, eights, to the new and barely visible, we’re pleased to meet you.

GKV has been helping challenger brands succeed for 35 years. Our mission is to help you beat the Yankees.


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