Hello, Challenger Brands.
Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.
Opportunity Out of Chaos
Jeff Millman, Chief Creative Officer, recently spoke at a Marketing Innovations conference on "Opportunity Out of Chaos: The Case for Being a Values Brand". The lively mixed media presentation tackled the new realities of the industry. View a short version of his presentation. Read More
Snyders – Discover the Pretzelbilities
GKV’s Challenger Brand approach for Snyder's of Hanover invites consumers to reconsider the humble pretzel, and Discover the Prezelbilities. Read More.
ShentelSee our re-branding of Shentel, the only cable provider in the Shenandoah Valley with local roots. It’s hard when you’re competing against national giants. But it’s easier when people can see that you’re truly connected to your customers. Read More.
Cape Cod Potato Chips “Seagulls”Our award-winning work for Cape Cod chips features a flock of seagulls singing A Flock of Seagulls. Of course it’s ridiculous. Cape Cod is the home of ridiculously good chips. View the TV spot here. And be sure to request your official Flock tour tee shirt. Read More.
Sprint – Animal KingdomPopular viral videos with dancing badgers, a screaming dog and a frustrated rodent (a marmot) do the heavy lifting to illustrate the issues in a new set of 15-second TV spots and pre-roll video. Read More.
As experts in the home service category, we take a quarterly pulse of what’s important to homeowners. This quarter’s HomePulse focuses on the biggest challenges with owning a home and provides insights into the best way to reach and communicate with homeowners based on the critical issues they are facing today.Read More
We’re from Baltimore. Therefore, we hate the Yankees. It’s elemental, like air … or eating crabs. Orioles’ fans hate the Yankees because they can write bigger checks and buy their success. We can’t. The Orioles’ payroll is one-third the size of the Yankees’. So we play harder and tougher and smarter. Buck Showalter is not afraid to take chances; not afraid to trust his players.
GKV has been helping challenger brands succeed for over 30 years. Think of us as the Buck Showalter of ad agencies.
Our mission is to help you beat the Yankees.