gkv: communications for challenger brands

Are You A Challenger Brand?

Are you a smaller brand, threatened by the superior competitive positions of larger, better-funded competitors?

Are you facing a situation where style, social conscience, popular culture or a big shift in demographics will make growth more difficult?

Are you a brand in a rapidly changing category?

If you answered yes to any of these questions, you are a Challenger Brand.

Before I was old, I was cool.

jeff_oldcool_320 My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.

How many times have you experienced a customer service letdown at a retail store, an airport or even at a bank?

gkv’s Roger Gray talks about how a company’s culture and the ability to deliver an on-brand customer experience can be its greatest competitive advantage.

Digital media initiatives are becoming a vital part of marketing plans, which means marketers need to start to learn what works and what doesn’t. We know it’s not about throwing anything at the wall and seeing what sticks.

header_hotels1 gkv Account Executive Emily Hughes kicks off a series of exploring brands in the social media space with a look at Hotels.

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gkv/WELCOME

We are celebrating 28 years of creating integrated campaigns that have succeeded in the marketplace and drawn acclaim from our industry. Our success is rooted in our ability to create and execute breakthrough, thought-leader strategies for brands that are out-spent in their categories, yet succeed by challenging the category status quo.

Learn More

Download the gkv/Capabilities PDF.