Back to Nature Celebrates Non-GMO Month
Food and healthy living are more aligned than ever before. The Back to Nature brand wanted to shine a light on its work with The Non-GMO Project and celebrate that more than 80% of its products are now certified Non-GMO. As Non-GMO Month is recognized every year in October, it provided the perfect opportunity to tout the brand’s work in bringing food “back to nature.”
GKV developed a campaign that included digital and social advertising, along with influencer content, centered around people getting back to nature and celebrating the source of our foods. It was amplified with a social media promotion where the brand awarded a family of four a trip to Yosemite National Park. Check out our work below and see more of Back to Nature on the brand’s Facebook page.