Medifast — Your whole world gets better

GKV, together with Poertner Productions, mixes true Medifast weight-loss success stories with slice-of-life, active-living vignettes to illustrate the positive impact achieving and maintaining a healthy weight can have on all aspects of life. The campaign themed Your Whole World Gets Better focuses primarily on Medifast’s direct-to-consumer online sales channel. It will also serve as the backdrop for other channel marketing efforts being created by GKV for Medifast.