Miller Value Partners – Website Rebranding
GKV started working with LMM in 2014 on the design and build of their website and visual branding. Since 2014, GKV continued to work with LMM on various digital marketing initiatives. In late 2016, GKV was tasked with evolving the LMM brand to Miller Value Partners in preparation of this event. GKV worked closely with the Miller Value Partners team to develop an evolution of their brand identity, including a logo and digital presence. Bill Miller and his team have employed a value-driven investment approach since 1982. GKV designed the logo as an “M” for Miller, but used the middle arms of the M to reveal a “V,” embracing the company’s heritage with a modern edge. In addition to the creative, GKV’s Public Relations team assisted with the acquisition announcement.