About Faces — Valentine’s Day Campaign
Roses and Chocolate are a thing of the past. This Valentine’s Day, GKV leveraged About Faces’ social media presence to promote their gift certificates as the perfect gift for that special someone. The campaign included a variety of ads targeting consumers through Facebook and Twitter using a combination of paid and organic advertising in conjunction with a 30 second broadcast TV spot. The objective of the campaign was to drive sales of About Faces gift certificates in-stores and online.