GKV’s Experiential Marketing Team Bridges Gap Between Brands and Consumers
With spring in the air and crowds flocking to outdoor events, brands have a unique opportunity to immerse consumers in a brand experience with real touch and feel brought to them by mobile marketing tactics.
An essential promotional tool to use when these opportunities arise is the mobile marketing vehicle. GKV is no stranger to this experiential marketing machine. For the last 10 years we have utilized it in everything from national mobile marketing tours such as Snyder’s of Hanover’s National Pretzel Day, which launched in all major national markets simultaneously, to pop-up retail showcases like PANDORA Jewelry’s flagship New York store opening.
Currently, GKV’s experiential group owns and operates a full fleet of mobile vehicles throughout the country that bring brand experiences directly to the public. One of the more popular vehicles, the GKV Mobile Showcase 2015 , is a portable unit that transforms from a trailer into a state-of-the-art store, retail center, sales office showroom and more all in only 30 minutes. It has most recently been used for CareFirst and Bea Gaddy Foundation campaigns and boasts a very diverse set of functionalities. With wrap-around glass, three points of entry for the easy flow of traffic and the aesthetics of a stand-alone building, this unit is fully customizable to promote and sell products. The GKV Mobile Showcase services across the country in many different capacities, including a pop-up shop, showroom, mobile billboard, sampling station and mobile restaurant, and it can be directly integrated into a mobile marketing tour.
For a more traditional mobile marketing feel, GKV also has its Mobile Marketing Vehicle which has just returned from a campaign in Ohio for the Premier Health Plan. This built-out RV is completely self-contained and features countless customization capabilities, perfect for any mobile marketing activation.
GKV Marketing Vehicles are available for your next event. Take a closer look at their full capabilities here. To learn more about GKV’s Experiential Marketing capabilities, contact GKV Partner & EVP Kevin Kempske or VP, Director of GKV Reach, Carrie Dudley.