Category Archives: Client News

Maryland Lottery Launches Scratch-Off Campaign Around Winning “Magic” Moments

  The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]

GKV Helps Aerotek Spread The Word On A New Generation of Manufacturing

  Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV Hearts Fish Oils

The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.

GKV and Snyder’s of Hanover Serve Up Summer Fun

This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, […]

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

Screaming Sheep Helps Shentel/Sprint Reach Dual Audiences

GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.

NFL Draft Picks Surprise Their Moms

Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.

GKV Helps Di•Gel Undo with New Campaign

Just in time for the end of the year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products.

GKV and St. Joseph Tackle the Flu Season

GKV’s media strategy for St. Joseph cough, cold and flu medicines uses real time data to target specific markets. If the flu is intense in Richmond or Milwaukee, we’re there with TV and/or radio.