Category Archives: Client News

GKV Promotes Shannon Gardiner to Senior Vice President, Director of Account Management

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Shannon Gardiner to senior vice president and director of account management. Gardiner joined GKV in 2010 with more than 15 years of advertising experience in various categories. She has since been responsible for managing key agency accounts in the health care […]

GKV Promotes Kevin Kempske to President and Chief Operating Officer

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Kevin Kempske to president and chief operating officer. Kempske joined GKV in 1998 as a public relations account executive and became a partner in the agency in 2004. Over the last 19 years, he has served as the director of public […]

Roger Gray Honored as 2018 Influential Marylander by The Daily Record

Roger Gray, GKV’s founder, chairman and CEO, was selected by The Daily Record as one of its 2018 Influential Marylanders. Roger joins other honorees including Edward St. John, chairman of St. John Properties, Dr. Wallace Loh, president of the University of Maryland, College Park, and Lawrence Kurzius, CEO, McCormick & Company. “This year’s Influential Marylanders are successful [...]

Maryland Lottery Launches Scratch-Off Campaign Around Winning “Magic” Moments

  The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]

GKV Helps Aerotek Spread The Word On A New Generation of Manufacturing

  Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV Named Creative Agency of Record for Back to Nature Foods Company, LLC

GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

GKV Takes Center Stage at Coachella

This year, GKV was instrumental in bringing a first-of-its-kind fashion event to life on the festival grounds of Coachella.

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV Hearts Fish Oils

The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.

GKV and Snyder’s of Hanover Serve Up Summer Fun

This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, […]

Snyder’s of Hanover & GKV’s Bold Play

To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital.

Shentel Connects with Customers to Kick Off Gift Card Promotion

GKV created a new spot featuring “selfies” of happy customers, to launch a first quarter promotion for Shentel, a broadband provider serving rural communities in Virginia and West Virginia.

GKV & Snyder’s of Hanover Win AMA Baltimore’s Campaign of the Year

We are proud to announce that our Snyder’s of Hanover Pretzel Pieces campaign was selected by the AMA Baltimore as the Overall Campaign of the Year as part of its 2013 Marketing Excellence Awards.

GKV and PANDORA Turn Up the Romance for the Holidays

GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

Screaming Sheep Helps Shentel/Sprint Reach Dual Audiences

GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.

Have a Charmed Holiday with PANDORA Jewelry

This week we launched a new TV spot for our client Pandora Jewelry. The ad positions the brand as the perfect gift for all life’s occasions, including the holidays.

GKV Expands Relationship with Shentel to Include Wireless Business

GKV, a full-service marketing agency, adds another advertising client to its growing roster with the addition of the Shenandoah Telecommunications Company (Shentel) wireless business.

Baltimore-Based GKV to Create a New Medicare Open Enrollment Campaign for Blue Shield of California

Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).

GKV and Snyder’s Turn National Pretzel Day into Snyder’s of Hanover Day

In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.

NFL Draft Picks Surprise Their Moms

Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.

Snyder’s of Hanover Launches Flavorful New Campaign

We launched an integrated television and digital campaign for our client, Snyder’s of Hanover pretzels, to show Americans how deliciously flavorful pretzels can be.

MJHS Launches Poignant Pediatric Hospice Spot

See what Little Black Book had to say about our latest TV spot for our client, MJHS.

GKV Helps Di•Gel Undo with New Campaign

Just in time for the end of the year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products.

GKV Heads South with Cape Cod Potato Chips and Snyder’s of Hanover Pretzels

What better way to capture a key audience of food and wine enthusiasts than at America’s most prestigious gourmet gathering? On behalf of our clients, Snyder’s of Hanover and Cape Cod Potato Chips, GKV did just that at the South Beach Wine and Food Festival.

GKV and St. Joseph Tackle the Flu Season

GKV’s media strategy for St. Joseph cough, cold and flu medicines uses real time data to target specific markets. If the flu is intense in Richmond or Milwaukee, we’re there with TV and/or radio.

GKV and di∙gel help New Yorkers “undo” the stress of the holiday season

See how GKV and its Client, di∙gel, transformed a New York City street into a “Comfort Zone” for thousands of New York City shoppers on Black Friday.

The Living Legacy Foundation and Torrey Smith Want You to Take a Minute and Save a Life

See how GKV, The Living Legacy Foundation and wide receiver Torrey Smith are helping to raise awareness about the need for organ, tissue and eye donors in Maryland.

GKV “Sets Up Shop” for the Maryland Lottery

The Maryland Lottery and its creative agency-of-record GKV created four spots for the memorable Ravens Cash Fantasy campaign.

GKV Adds Matrix Medical Network to its Health Care Client Roster

Matrix Medical Network, the premier provider of comprehensive end-to-end medical assessment solutions, has selected GKV to provide website development, video production, direct marketing and consulting services.

Congratulations to the Maryland Lottery!

Congratulations to our Maryland Lottery client for breaking its sales record for the 15th consecutive year!

GKV and the Maryland Lottery Join the 2012 Summer Games Medal Madness.

New integrated campaign from GKV and the Maryland Lottery features fictional Maryland Olympian Brooks Velour

The Third Time is Still a Charm for PANDORA & GKV.

GKV and PANDORA teamed up again to create an engaging and exciting media suite for JCK Las Vegas to introduce the new 2012 Autumn/Winter collection

The New York Times’ Campaign Spotlight on Cape Cod Potato Chips.

The New York Times advertising columnist, Stuart Elliott, writes about Cape Cod Potato Chips in his “Campaign Spotlight”