Category Archives: Company News

Docu-mercials Are The Next New Thing, Reshaping TV Ads

GKV’s Chief Creative Officer, Jeff Millman, shares how docu-mercials are the next new thing. Many smart brands have already reevaluated the tone and execution of their communication, providing authentic, fact-based entertainment for viewers. There is an abundance of great storytelling by brands on the internet. It’s time to bring more of it to TV. Read […]

6 Digital Secrets Challenger Brands Use To Drive Growth

GKV’s SVP, Chief Strategy Officer, Dan Collins, recently wrote an article about how challenger brands use digital to build their brands and drive growth. The piece shares six digital secrets challenger brands use. Read the full article here: https://www.mediapost.com/publications/article/325471/6-digital-secrets-challenger-brands-use-to-drive-g

GKV Named as a Top Advertising and Marketing Company by Clutch

GKV has been recognized as a top agency for healthcare advertising and marketing in 2018 by Clutch, a leading B2B research, ratings and reviews company. GKV has strong capabilities and decades of successful experience in the healthcare arena. The agency has faced many marketing challenges, from driving enrollment and building a brand in expansion markets to […]

GKV Announces Newest Client, Brown & Toland Physicians

GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the San Francisco Bay Area. “GKV has been working with challenger brands in the health care industry for over […]

GKV Grows Social Media & Public Relations Team with Seven New Hires

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added seven new employees to its social media and public relations team to accommodate the agency’s new business and increasing social media demands.   Since March 2017, GKV has gained 11 new clients that are seeking social media growth and require management services. […]

GKV Hires Three New Employees to Meet Business Growth

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added three new employees to its roster to meet the growing needs of new and existing clients. These employees contribute to the expansion of GKV in the areas of video production and account leadership.   Brian Fink, senior editor-animator Fink, of Odenton, MD, […]

GKV’s OLD BAY Campaign Wins Best In Show 2018

At Addys 2018, Baltimore bid farewell to advertising as we’ve known it and embraced the art and business that it has become. With the theme “The Last Addys,” the evening was divided into two acts. First, to reflect on how things used to be, advertising with all its clichés and heavy-handed messaging. And second, to […]

GKV Promotes Shannon Gardiner to Senior Vice President, Director of Account Management

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Shannon Gardiner to senior vice president and director of account management. Gardiner joined GKV in 2010 with more than 15 years of advertising experience in various categories. She has since been responsible for managing key agency accounts in the health care […]

GKV Promotes Kevin Kempske to President and Chief Operating Officer

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Kevin Kempske to president and chief operating officer. Kempske joined GKV in 1998 as a public relations account executive and became a partner in the agency in 2004. Over the last 19 years, he has served as the director of public […]

Roger Gray Honored as 2018 Influential Marylander by The Daily Record

Roger Gray, GKV’s founder, chairman and CEO, was selected by The Daily Record as one of its 2018 Influential Marylanders. Roger joins other honorees including Edward St. John, chairman of St. John Properties, Dr. Wallace Loh, president of the University of Maryland, College Park, and Lawrence Kurzius, CEO, McCormick & Company. “This year’s Influential Marylanders are successful [...]

GKV Named Digital Advertising Agency of Record for Bridgestone Golf

  After just a year as media agency of record for Bridgestone Golf, GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media. For 2018, GKV, a full-service integrated marketing agency with a focus on challenger brands, will deliver an integrated digital plan […]

GKV Recognized Among Top Advertising Agencies and Media Buying Agencies in the Clutch Global Leader List

B2B ratings and reviews platform Clutch named GKV a global leader on its Global Leaders List, an exclusive ranking of the most highly recommended companies from around the world. Clutch evaluates a company’s services, awards, client base and case studies. They recognize firms that have a high level of expertise, and get a sense of […]

GKV Thrives with the Addition of Four New Employees

GKV, one of Baltimore’s largest integrated marketing firms, announced today the addition of four new employees. In order to accommodate the agency’s growing business needs, GKV has made the following hires: Jonathan Anthes, Art Director Anthes, an Arkansas native, joins GKV as an Art Director, where he concepts, designs and oversees creative for clients. Anthes [...]

Health Plan Marketing: The Digital Channel

Over the past decade, as digital advertising has grown, advertising dollars have shifted from television, radio and print, and into digital media. It’s generally less costly and allows plans to generate higher frequency with the flexibility to quickly test and change messaging. Most importantly, results can be tracked in real-time. And as true direct response […]

Reaching Beyond ‘Bad Mom’ and ‘Super Mom’ Stereotypes

GKV’s VP/Director of Public Relations and Social Media, Stacey Wynia, recently wrote an article that zeroes in on the joyful mom. The piece points out all the stereotypes moms face from marketers and how brands are missing the mark. Read the full article here: https://www.mediapost.com/publications/article/306765/reaching-beyond-bad-mom-and-super-mom-stereoty.html.

GKV Continues Partnership with Miller Value Partners

GKV, one of Baltimore’s largest integrated marketing firms, today announced that it has continued its partnership with the newly launched Miller Value Partners. Earlier this year, legendary Fund Manager Bill Miller completed the buyout of Legg Mason’s stake in LMM LLC and launched the new brand Miller Value Partners. GKV worked with the Firm to […]

Opportunity Out of Chaos: The Case for Being a Values Brand

  Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]

In Boomer-Targeted Ads, Stereotypes Are the Norm

  Marketing to boomers – why values over vanity will win business. GKV Chief Creative Officer Jeff Millman explains: http://www.nextavenue.org/boomer-targeted-ads-stereotypes/.

Be A Brand On A Mission

GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#reply

Maryland Lottery Launches Scratch-Off Campaign Around Winning “Magic” Moments

  The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]

Red Nose Day 2017

On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]

Digital marketing for Medicare Age Ins. Why it’s now a must-have.

If you are like most Medicare plans, you’ve recently completed your Annual Election Period (AEP) recap. You’ve seen the takeaways: the continued trend of low plan shopping and switching by Medicare beneficiaries, and the impact of the political season on your AEP campaign. And now you are off planning for the next AEP! It is […]

GKV Selected by Orizon S.A. for U.S. Launch Initiative

GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Orizon Foods, a new subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in Chile. Orizon S.A., a company belonging to the Group of Copec Companies, has a legacy of providing quality seafood to markets […]

Every ad should be a Super Bowl commercial

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]

GKV Hires Four New Employees to Support Agency Growth

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added four new employees to its roster. To accommodate the agency’s new business and increasing digital needs, GKV has made the following new hires: Evita Barbour, Senior Web Developer Barbour joins GKV as a Senior Web Developer where she creates visual content for [...]

GKV plans to capitalize on Tiger Woods brand for Bridgestone Golf

Check out this great article in the Baltimore Business Journal, quoting our senior vice president of strategic planning and research, Dan Collins, on our new partnership with Bridgestone Golf! You can check out the full article here.   

GKV Named Media Agency for Bridgestone Golf

GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer […]

GKV Named Agency of Record for AbsoluteCARE

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]

GKV Named in Inc. Magazine’s Top 15 Snazziest Offices Near Charm City

Inc. Magazine recently released its list of the Top 15 Companies with the Snazziest Offices Near Charm City, and GKV is honored to be named on the list. Office spaces were judged based on criteria that included: use of color, utilization of space, and unique attributes and features. GKV was noticed for carrying its Challenger […]

It’s A Mom’s World We’re Living In

The buying-power of moms in the U.S. is estimated to be $2.1 trillion annually, so as marketers and brand stewards, it is important to keep a finger on the pulse of “Mom.” GKV recently attended the 12th Annual Marketing to Moms conference in NYC, where marketing leaders gathered to discuss the latest trends in speaking to […]

GKV Helps Aerotek Spread The Word On A New Generation of Manufacturing

  Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Partners with the Baltimore Food Roundtable for Summer Internship Program

GKV launched a new partnership this summer with the Baltimore Food Roundtable, a local food startup group that meets to share insight and provide support to one another. GKV has a lot of experience working with consumer packaged goods companies and currently is the agency of record for two CPG brands: Back to Nature and […]

GKV Welcomes Seven New Employees

GKV, one of Baltimore’s largest integrated marketing firms continues to grow its talented employee base and has added seven new employees within its account management, grassroots outreach/experiential, creative and digital teams. Kaitlyn Gibbons, Account Executive Gibbons will perform day-to-day functions as the Account Executive on the Maryland Lottery, Medifast and About Faces accounts. She is [...]

GKV’s Dan Collins Recognizes 3 Challenger Brand Geniuses

Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]

Pokémon Go is a Symbol of Reevaluation for Brands

  Gotta catch’ em all … turns out the GKV conference room has been taken over by Pokémon. As a Challenger Brand agency, we love to see a brand breakthrough the massive amount of clutter in the marketplace. One of the tenets that guides our Challenger Brand philosophy is Symbols of Reevaluation. The biggest enemy […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV Welcomes Four New Employees

  GKV, one of Baltimore’s largest integrated marketing firms, continues to thrive and grow. Today, GKV announced the addition of four new employees. The new hires represent a variety of disciplines and backgrounds, including social media, public relations, digital and account management. Lauren Bottaro, Public Relations Account Executive Bottaro, of Baltimore Md., helps facilitate and […]

GKV Wins Silver and Gold at the 2016 ADDY Awards

GKV, one of Baltimore’s largest integrated marketing agencies took home six ADDYs awards at the American Advertising Awards (aka the ADDYs), the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony recently, including four gold and two silver awards for creative excellence in a variety of local and national advertising categories.

GKV’s Dan Collins Weighs in on the Rise of Challenger Brands

GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]

GKV Named Creative Agency of Record for Back to Nature Foods Company, LLC

GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.

GKV Says Thank You, Betty!

Last month, GKV’ers took some time to celebrate and thank one of our favorite people — Betty Clevenger — for an incredible 40 years of service. If you’ve ever been to GKV’s offices, you will recognize Betty’s familiar voice and friendly face behind the reception desk. Having started as a secretary with Vansant/Dugdale in 1975, Betty […]

GKV Wins Gold Global Award® at New York Festivals Competition

GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.

GKV Treats the Troops

Following a sugar-fueled Halloween celebration, GKVers  packed up a special treat for our troops this week. Employees brought in their leftover candy to send to Operation Gratitude as a special thanks to the men and women serving in the U.S. military overseas. We shipped more than 40 lbs. of goodies, which we sent with the following […]

GKV Brings On Three New Employees

In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees:

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV Mourns Loss of Former Partner

Last week we mourned the loss of our former Partner and CFO, Barbara Wells. She joined GKV in 1982 and played a key role in our growth and financial well-being until she retired in 2007.

Medifast Brings Fun and Health to the Baltimore Harbor

GKV and Medifast brought health to the Inner Harbor this summer with the launch of Medifast’s Waterfront Wellness Series in collaboration with the Waterfront Partnership of Baltimore.

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

Brands Spring to Life with Mobile Marketing

GKV’s Experiential Marketing Team Bridges Gap Between Brands and Consumers

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

GKV Takes Center Stage at Coachella

This year, GKV was instrumental in bringing a first-of-its-kind fashion event to life on the festival grounds of Coachella.

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV’s Sprint TV Campaign Wins Gold At The Baltimore ADDY Awards

GKV’s “Animal Kingdom” TV campaign for Sprint took home a gold ADDY at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency was also awarded silver ADDYs for work done for CareFirst BlueCross BlueShield and PANDORA Jewelry.

GKV Named Agency of Record for Network Health

GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV Share the Warmth Collects More Than 700 Coats

Santa received a helping hand this holiday season thanks to GKV’s first annual Share the Warmth winter coat drive.

GKV Invites You to Share the Warmth

Share the Warmth this holiday season, by dropping off your gently used coats on Friday, December 12, 2014 from 8 a.m. – 7 p.m. at McHenry Row.

PANDORA Supports Change for Tomorrow with “Hearts of Today” Program

GKV was honored to work with PANDORA Jewelry to launch the inaugural PANDORA “Hearts of Today” program in 2014 — an initiative developed to celebrate the selfless work that women do within their communities and around the world.

GKV Hearts Fish Oils

The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.

GKV and PANDORA Party in Pink

GKV and PANDORA Jewelry kicked off Breast Cancer Awareness month at Athena Water’s “Eat. Drink. Party Pink!” event.

GKV and Snyder’s of Hanover Serve Up Summer Fun

This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, […]

GKV Named Agency of Record for Medifast

We are thrilled to announce that GKV was recently named the Agency of Record for Medifast, a leading United States manufacturer and provider of clinically proven weight-loss products and programs.

Stacey Wynia Joins GKV as Vice President, Director of Public Relations and Social Media

GKV, a full-service marketing agency, named Stacey Wynia Vice President, Director of Public Relations and Social Media. With 15 years of experience in the advertising and PR field, Wynia supervises all PR and social media activities for GKV’s clients.

PANDORA Jewelry & GKV Strike a Pose at Fashion Week

We traveled to New York City with PANDORA Jewelry earlier this month to help bring the brand’s sponsorship of Mercedes-Benz Fashion Week (MBFW) to life.

Baltimore LED Art Billboard Spotlights GKV’s Lindsay Petrick

The Baltimore LED Art Billboard is currently featuring the work of GKV’s own Lindsay Petrick. A mix of advertising and art, the digital billboard in the heart of Baltimore’s arts district aims to inspire people and expose a new audience to the creative talents right here in our own backyard. In addition to being a […]

Advertisers are watching your every move

Check out this great article in the Baltimore Business Journal, quoting our CEO Roger Gray on prominent trends in digital advertising.

GKV Visits Philly for Nice to Meet You Media Tour

Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked […]

CareFirst appeal to millennials wins “Best Digital Campaign” category at Baltimore Addys

Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]

Snyder’s of Hanover & GKV’s Bold Play

To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital.

Why the social bowl ruined my Super Bowl

Jeff Millman, Partner and Creative Director at GKV, weighs in on this year’s “social bowl” and the ad viewing experience.

GKV & Snyder’s of Hanover Win AMA Baltimore’s Campaign of the Year

We are proud to announce that our Snyder’s of Hanover Pretzel Pieces campaign was selected by the AMA Baltimore as the Overall Campaign of the Year as part of its 2013 Marketing Excellence Awards.

GKV and PANDORA Turn Up the Romance for the Holidays

GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.

Have a Charmed Holiday with PANDORA Jewelry

This week we launched a new TV spot for our client Pandora Jewelry. The ad positions the brand as the perfect gift for all life’s occasions, including the holidays.

GKV Expands Relationship with Shentel to Include Wireless Business

GKV, a full-service marketing agency, adds another advertising client to its growing roster with the addition of the Shenandoah Telecommunications Company (Shentel) wireless business.

Baltimore-Based GKV to Create a New Medicare Open Enrollment Campaign for Blue Shield of California

Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).

A Sign of Good Things to Come

For the first time in its 32 years of existence, GKV is adding our name to Baltimore’s skyline.

This week we saw the installation of a 20’ long, 5’ tall illuminated “GKV” sign on the northwest side of the McHenry Row building between the 4th and 5th floors.

NFL Draft Picks Surprise Their Moms

Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.

GKV Hires Emily Rector

GKV, an integrated marketing communications firm, announced today the addition of Emily Rector to the public relations department.

Snyder’s of Hanover Launches Flavorful New Campaign

We launched an integrated television and digital campaign for our client, Snyder’s of Hanover pretzels, to show Americans how deliciously flavorful pretzels can be.

Why online games are great for your brand

John Marsh, vice president and director of client digital services, contributes to the Baltimore Business Journal with his article about the online gaming industry.

GKV 2013 ADDY Spotlight: PANDORA Lucky Magazine Insert

Today’s GKV 2013 ADDY spotlight is on the PANDORA Jewelry Lucky Magazine Insert, AAF Baltimore gold winner and AAF/District 2 silver winner for Consumer Publication Spread/Multiple Page/Insert.

MJHS Launches Poignant Pediatric Hospice Spot

See what Little Black Book had to say about our latest TV spot for our client, MJHS.

GKV 2013 ADDY Spotlight: GKV “Spiritmaker” Holiday Card and Website

Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.

GKV 2013 ADDY Spotlight: Maryland Lottery “Medal Madness” Campaign

Today we’re spotlighting the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.

GKV 2013 ADDY Spotlight: Cape Cod’s “Home of Ridiculously Good Chips”

Today we’re spotlighting our Cape Cod Potato Chips “Home of Ridiculously Good Chips” campaign, ADDYs gold winner for National/Regional Television Commercial, gold winner for Collateral – Poster, and silver winner for Digital Advertising Campaign.

GKV Takes Home the Gold (and Silver!) at the 2013 ADDY Awards

GKV today announced that it won eight ADDYs at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency took home three gold and five silver awards for creative excellence on a variety of local and national advertising campaigns for clients.

GKV Rolls Out New Responsive Design Platform to Address Growing Demand for Mobile Websites

GKV today announced that it has added a new responsive design capability to its current digital service offerings. “Platform 1” allows advertisers’ websites to instantly adapt to all types of devices, from desktops to smartphones to tablets.

GKV Hires Lea Staines

GKV, an integrated marketing communications firm, announced today the addition of a new employee to the account management department.

GKV’s take on Super Bowl XLIX ‘s Ads

Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?

GKV Named Agency of Record for Snyder’s of Hanover Pretzels

Agency’s long-standing relationship with Snyder’s-Lance brands continues to grow

GKV Hires Marni Rogow

As GKV’s newest Account Supervisor, Rogow will contribute primarily to the Maryland Lottery account.

GKV Promotes Michelle Fox

In her expanded role, Fox will now oversee digital results reporting in addition to her contribution to day-to-day account management activities.

GKV Makes Connections Through Signature Grassroots Programs

Looking for unique ways to emotionally connect with your target audience beyond traditional advertising? GKV outReach can help.

GKV Promotes Liz Carley to Vice President, Account Supervisor

In her new role, Carley will lead the development and execution of marketing plans for several national and regional clients.