Category Archives: Company News

Every ad should be a Super Bowl commercial

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]

GKV Hires Four New Employees to Support Agency Growth

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added four new employees to its roster. To accommodate the agency’s new business and increasing digital needs, GKV has made the following new hires: Evita Barbour, Senior Web Developer Barbour joins GKV as a Senior Web Developer where she creates visual content for [...]

GKV Named Media Agency for Bridgestone Golf

GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer […]

GKV Named Agency of Record for AbsoluteCARE

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]

GKV Named in Inc. Magazine’s Top 15 Snazziest Offices Near Charm City

Inc. Magazine recently released its list of the Top 15 Companies with the Snazziest Offices Near Charm City, and GKV is honored to be named on the list. Office spaces were judged based on criteria that included: use of color, utilization of space, and unique attributes and features. GKV was noticed for carrying its Challenger […]

It’s A Mom’s World We’re Living In

The buying-power of moms in the U.S. is estimated to be $2.1 trillion annually, so as marketers and brand stewards, it is important to keep a finger on the pulse of “Mom.” GKV recently attended the 12th Annual Marketing to Moms conference in NYC, where marketing leaders gathered to discuss the latest trends in speaking to […]

GKV Helps Aerotek Spread The Word On A New Generation of Manufacturing

  Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Partners with the Baltimore Food Roundtable for Summer Internship Program

GKV launched a new partnership this summer with the Baltimore Food Roundtable, a local food startup group that meets to share insight and provide support to one another. GKV has a lot of experience working with consumer packaged goods companies and currently is the agency of record for two CPG brands: Back to Nature and […]

GKV Welcomes Seven New Employees

GKV, one of Baltimore’s largest integrated marketing firms continues to grow its talented employee base and has added seven new employees within its account management, grassroots outreach/experiential, creative and digital teams. Kaitlyn Gibbons, Account Executive Gibbons will perform day-to-day functions as the Account Executive on the Maryland Lottery, Medifast and About Faces accounts. She is [...]

GKV’s Dan Collins Recognizes 3 Challenger Brand Geniuses

Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]

Pokémon Go is a Symbol of Reevaluation for Brands

  Gotta catch’ em all … turns out the GKV conference room has been taken over by Pokémon. As a Challenger Brand agency, we love to see a brand breakthrough the massive amount of clutter in the marketplace. One of the tenets that guides our Challenger Brand philosophy is Symbols of Reevaluation. The biggest enemy […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV Welcomes Four New Employees

  GKV, one of Baltimore’s largest integrated marketing firms, continues to thrive and grow. Today, GKV announced the addition of four new employees. The new hires represent a variety of disciplines and backgrounds, including social media, public relations, digital and account management. Lauren Bottaro, Public Relations Account Executive Bottaro, of Baltimore Md., helps facilitate and […]

GKV Wins Silver and Gold at the 2016 ADDY Awards

GKV, one of Baltimore’s largest integrated marketing agencies took home six ADDYs awards at the American Advertising Awards (aka the ADDYs), the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony recently, including four gold and two silver awards for creative excellence in a variety of local and national advertising categories.

GKV’s Dan Collins Weighs in on the Rise of Challenger Brands

GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]

GKV Says Thank You, Betty!

Last month, GKV’ers took some time to celebrate and thank one of our favorite people — Betty Clevenger — for an incredible 40 years of service. If you’ve ever been to GKV’s offices, you will recognize Betty’s familiar voice and friendly face behind the reception desk. Having started as a secretary with Vansant/Dugdale in 1975, Betty […]

GKV Wins Gold Global Award® at New York Festivals Competition

GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.

GKV Treats the Troops

Following a sugar-fueled Halloween celebration, GKVers  packed up a special treat for our troops this week. Employees brought in their leftover candy to send to Operation Gratitude as a special thanks to the men and women serving in the U.S. military overseas. We shipped more than 40 lbs. of goodies, which we sent with the following […]

GKV Brings On Three New Employees

In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees:

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV Mourns Loss of Former Partner

Last week we mourned the loss of our former Partner and CFO, Barbara Wells. She joined GKV in 1982 and played a key role in our growth and financial well-being until she retired in 2007.

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV’s Sprint TV Campaign Wins Gold At The Baltimore ADDY Awards

GKV’s “Animal Kingdom” TV campaign for Sprint took home a gold ADDY at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency was also awarded silver ADDYs for work done for CareFirst BlueCross BlueShield and PANDORA Jewelry.

GKV Named Agency of Record for Network Health

GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV Invites You to Share the Warmth

Share the Warmth this holiday season, by dropping off your gently used coats on Friday, December 12, 2014 from 8 a.m. – 7 p.m. at McHenry Row.

GKV Hearts Fish Oils

The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.

GKV and PANDORA Party in Pink

GKV and PANDORA Jewelry kicked off Breast Cancer Awareness month at Athena Water’s “Eat. Drink. Party Pink!” event.

GKV and Snyder’s of Hanover Serve Up Summer Fun

This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, […]

GKV Named Agency of Record for Medifast

We are thrilled to announce that GKV was recently named the Agency of Record for Medifast, a leading United States manufacturer and provider of clinically proven weight-loss products and programs.

Baltimore LED Art Billboard Spotlights GKV’s Lindsay Petrick

The Baltimore LED Art Billboard is currently featuring the work of GKV’s own Lindsay Petrick. A mix of advertising and art, the digital billboard in the heart of Baltimore’s arts district aims to inspire people and expose a new audience to the creative talents right here in our own backyard. In addition to being a […]

GKV Visits Philly for Nice to Meet You Media Tour

Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked […]

A Sign of Good Things to Come

For the first time in its 32 years of existence, GKV is adding our name to Baltimore’s skyline.

This week we saw the installation of a 20’ long, 5’ tall illuminated “GKV” sign on the northwest side of the McHenry Row building between the 4th and 5th floors.

NFL Draft Picks Surprise Their Moms

Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.

GKV Hires Emily Rector

GKV, an integrated marketing communications firm, announced today the addition of Emily Rector to the public relations department.

Why online games are great for your brand

John Marsh, vice president and director of client digital services, contributes to the Baltimore Business Journal with his article about the online gaming industry.

GKV Takes Home the Gold (and Silver!) at the 2013 ADDY Awards

GKV today announced that it won eight ADDYs at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency took home three gold and five silver awards for creative excellence on a variety of local and national advertising campaigns for clients.

GKV Hires Lea Staines

GKV, an integrated marketing communications firm, announced today the addition of a new employee to the account management department.

GKV’s take on Super Bowl XLIX ‘s Ads

Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?

GKV Hires Marni Rogow

As GKV’s newest Account Supervisor, Rogow will contribute primarily to the Maryland Lottery account.

GKV Promotes Michelle Fox

In her expanded role, Fox will now oversee digital results reporting in addition to her contribution to day-to-day account management activities.

Roger Gray Named One of Maryland’s Most Admired CEOs

On September 13, GKV Founder and CEO Roger Gray was honored at an awards ceremony as one of The Daily Record’s Most Admired CEOs for 2012. Roger was among 30 of the most notably talented CEOs leading the state’s nonprofit, for profit and public companies to be selected for this honor.