GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#reply
On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]
In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]
On December 13, 2016, GKV lost a cherished employee. Jenn Pinti (33), Vice President and Director of Digital Operations, lost her brief battle with lung cancer. Jenn is survived by her husband Phil and two children Penelope (4) and Nolan (2), her parents and siblings and her large, loving family.
Inc. Magazine recently released its list of the Top 15 Companies with the Snazziest Offices Near Charm City, and GKV is honored to be named on the list. Office spaces were judged based on criteria that included: use of color, utilization of space, and unique attributes and features. GKV was noticed for carrying its Challenger […]
The buying-power of moms in the U.S. is estimated to be $2.1 trillion annually, so as marketers and brand stewards, it is important to keep a finger on the pulse of “Mom.” GKV recently attended the 12th Annual Marketing to Moms conference in NYC, where marketing leaders gathered to discuss the latest trends in speaking to […]
Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]
GKV, one of Baltimore’s largest integrated marketing firms, continues to thrive and grow. Today, GKV announced the addition of four new employees. The new hires represent a variety of disciplines and backgrounds, including social media, public relations, digital and account management. Lauren Bottaro, Public Relations Account Executive Bottaro, of Baltimore Md., helps facilitate and […]
GKV, one of Baltimore’s largest integrated marketing agencies took home six ADDYs awards at the American Advertising Awards (aka the ADDYs), the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony recently, including four gold and two silver awards for creative excellence in a variety of local and national advertising categories.
GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]
Last month, GKV’ers took some time to celebrate and thank one of our favorite people — Betty Clevenger — for an incredible 40 years of service. If you’ve ever been to GKV’s offices, you will recognize Betty’s familiar voice and friendly face behind the reception desk. Having started as a secretary with Vansant/Dugdale in 1975, Betty […]
Following a sugar-fueled Halloween celebration, GKVers packed up a special treat for our troops this week. Employees brought in their leftover candy to send to Operation Gratitude as a special thanks to the men and women serving in the U.S. military overseas. We shipped more than 40 lbs. of goodies, which we sent with the following […]
In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees: