Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]
On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]
Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]
GKV, one of Baltimore’s largest integrated marketing agencies took home six ADDYs awards at the American Advertising Awards (aka the ADDYs), the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony recently, including four gold and two silver awards for creative excellence in a variety of local and national advertising categories.
GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]
Last month, GKV’ers took some time to celebrate and thank one of our favorite people — Betty Clevenger — for an incredible 40 years of service. If you’ve ever been to GKV’s offices, you will recognize Betty’s familiar voice and friendly face behind the reception desk. Having started as a secretary with Vansant/Dugdale in 1975, Betty […]