Category Archives: gkvus

Opportunity Out of Chaos: The Case for Being a Values Brand

  Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]

Red Nose Day 2017

On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]

GKV’s Dan Collins Weighs in on the Rise of Challenger Brands

GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]

GKV Says Thank You, Betty!

Last month, GKV’ers took some time to celebrate and thank one of our favorite people — Betty Clevenger — for an incredible 40 years of service. If you’ve ever been to GKV’s offices, you will recognize Betty’s familiar voice and friendly face behind the reception desk. Having started as a secretary with Vansant/Dugdale in 1975, Betty […]