Today’s GKV 2013 ADDY spotlight is on the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.

In addition to being home to Michael Phelps, who is undeniably one of the most famous swimmers in Olympic history, Maryland is also home to another break-out athlete: the hefty Brooks Velour. This fictional character was the face of the Maryland Lottery’s Medal Madness advertising campaign, which we launched in July 2012.

The integrated TV, digital and social media campaign focused on Brooks’ unusual quest for gold in swimming. The graceful, but bulky, Brooks Velour was the star of the 30-second spot we produced as part of the campaign. The memorable 30-second spot features our hero and his unique warm-up routine, dive and swim strokes.

In addition to the 30-second TV spot, the campaign also included Web videos with Brooks packing for London, sharing his personal story and revealing his diet and training regimen. Visitors to the Maryland Lottery website also played an interactive game to race Brooks in swimming.

CHEER FOR BROOKS

Awards are only possible when clients ask for great work and we’re thankful that we’re given the opportunity to do the creative work we love every day.

Agency Credits:  
Jeff Millman, Vice Chairman, Chief Creative Officer
David Blum, Director of Account Management
Hugh Carson, Senior Copywriter
Chris Stark, Art Director
Emily Agueda, Digital Project Manager
Chris Kultzow, Sr. Developer/Technical Lead
Al Yukna, AVP/ Chief Digital Officer
John Marsh, VP/Director of Client Digital Services
Sara Russell, Broadcast Business Manager
Cory Anotado, Interactive Production Developer
Thor Lucas, Account Executive