GKV 2013 ADDY Spotlight: PANDORA Lucky Magazine Insert

Today’s GKV 2013 ADDY spotlight is on the PANDORA Jewelry Lucky Magazine Insert, AAF Baltimore gold winner and AAF/District 2 silver winner for Consumer Publication Spread/Multiple Page/Insert. This work will go on to be judged at the AAF National ADDY Competition and winners will be announced in June.

Each month, national consumer publication Lucky Magazine includes sticker ad units, which allow consumers to note different items throughout the magazine they would like to purchase. We took the traditional sticker unit and turned it on its head with our PANDORA Lucky Sticker Unit, which highlighted how easily a PANDORA bracelet can be created to suit an individual’s moments and personal style. The ad unit allowed consumers to build their own bracelets using charm stickers which were organized by colors, themes and moments. Consumers could then rip out the ad and bring their personalized bracelet, with charm names and SKU numbers conveniently listed on the stickers, into their nearest authorized PANDORA retailer for purchase.

Awards are only possible when clients ask for great work and we’re thankful that we’re given the opportunity to do the creative work we love every day.

Agency Credits:
Jeff Millman, Vice Chairman, Chief Creative Officer
Mark Rosica, Sr. VP/Associate Creative Dir., Art Director
Dave Broscious, Sr. VP/Associate Creative Director
Dan Collins, Sr. VP/Strategic Planning Director
Liz Carley, VP, Account Supervisor
Jessica Loewe, VP Associate Media Director
Amy Zimmerman, Director of Print Production
Ellie Brocato-D’Anna, Digital Production Manager
Courtney LaSalle, Account Executive