BALTIMORE – Matrix Medical Network, the premier provider of comprehensive end-to-end medical assessment solutions has selected GKV to provide website development, video production, direct marketing and consulting services. Matrix Medical Network, a Welsh, Caron, Anderson & Stowe company headquartered in Scottsdale, Az., provides medical assessments through its nationwide network of employee nurse practitioners for Medicare Advantage health plans throughout the country.
Baltimore-based GKV will work with Matrix Medical Network to develop brand positioning and messaging, develop and launch a new member website, concept and produce videos, and implement a comprehensive member outreach program. GKV, an integrated marketing communications firm with a wealth of branding and health care experience, will also provide ongoing consultation in the areas of process and communications.
“We chose to work with GKV based on its in-depth understanding of our needs and the health care industry,” said Randy Dobbs, CEO of Matrix Medical Network. “We are confident that GKV can provide us with the marketing direction and tools we need to bring the humanity and caring that is so prevalent in our organization to life for our current and potential members, as well the health plans we work for.”
GKV has extensive experience working with managed care and health insurance organizations, hospital systems and health care providers, including The Centers for Medicare and Medicaid Services, MJHS in New York, CareFirst BlueCross BlueShield, Aetna, Coventry Health Care and MedStar Health, among others.
“We’re thrilled to have the opportunity work with Matrix Medical Network, a company that has seen incredible growth over the last few years,” said Garry Raim, Partner & Executive Vice President at GKV. “We look forward to working together to strengthen their marketing efforts and grow their business even further.”
Additional information on GKV’s unique service offerings and capabilities can be found by visiting www.gkv.com.
GKV is a 30-year-old full-service integrated marketing communications firm specializing in helping challenger brands compete in hyper-competitive categories. With billings of more than $111 million, GKV provides a complete range of communications services including creative development, graphic design, production, media planning and buying, interactive, digital, community relations, brand identity development, research, public relations, direct marketing, crisis communications, grassroots and social media. GKV’s diverse international Client roster includes government agencies, nonprofits and cause marketing; as well as companies in the snacks and beverages, financial services and health industries. The Agency is headquartered in the Offices @ McHenry Row near Baltimore’s Inner Harbor.
About Matrix Medical Network
Matrix Medical Network, a Welsh, Carson, Anderson & Stowe company headquartered in Scottsdale, Ariz., provides in-person prospective medical assessment services that help medical plan clients manage costs and provide high-quality medical care. Having pioneered the use of a national network of highly trained employee Nurse Practitioners to conduct medical assessments in plan member homes or nursing facilities, Matrix Medical Network is dedicated to improving the health and lives of elderly Americans; helping clients efficiently, accurately, and securely collect plan member information; and establishing new standards in health care quality, efficiency, and effectiveness. For more information and career opportunities, visit www.matrixhealth.net.