GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays. The campaign kicked off in November with the national debut of the brand’s first North American TV spot. “Charmed Holiday” which features music from U.S. singer-songwriter Joshua Radin, takes viewers through special and tender moments between a couple as they fall in love and start a family. The spot has been airing nationally during Today Show, Good Morning America, The Voice and The Amazing Race, among other programming.
PANDORA’s TV holiday campaign was supported through digital banner ads for PANDORA’s “12 Days of Christmas” promotion and the PANDORA Perfect Gift Finder, a site that offers specific bracelet suggestions, creates a shopping list and directs site visitors to their nearest authorized retailer.