GKV Expands Media Planning & Buying Team

BALTIMORE – GKV, a full-service, integrated marketing communications firm, announced today the addition of a new employee.

John McDougal, Digital Marketing Analyst

McDougal, of Baltimore, Md., joins GKV as a Digital Marketing Analyst. In this role, he will provide reporting and analysis of digital advertising campaigns for a range of clients, including CareFirst and PANDORA. In addition, McDougal will identify and capitalize on emerging trends in digital media and prepare campaign summary recaps. He will work in tandem with media planners and interactive staff.

McDougal has more than three years of marketing experience. Prior to joining GKV, McDougal served as an interactive marketing manager for Young and Rubicam. He also worked at Mazda North America as an online business development manager. McDougal earned his bachelor’s degree in political science from University of Maryland.