GKV, a full-service marketing agency, adds another advertising client to its growing roster with the addition of the Shenandoah Telecommunications Company (Shentel) wireless business. Shentel (NASDAQ: SHEN) is the approved Sprint Wireless carrier in western Maryland, central and southeast Pennsylvania, and portions of Virginia and West Virginia.
GKV will develop advertising, digital, public relations (PR) and social media campaigns to support the Sprint Wireless fall promotion in the areas served by Shentel as well as raise awareness about the new and improved 3G/4G LTE Sprint Wireless network. In the past year, Shentel has invested more than $100 million of its funds to build the new 4G LTE network in the more rural and smaller communities it serves from Harrisonburg, Va. to Harrisburg, Pa.
The initial campaign developed by GKV includes TV, radio, pre-roll, digital and mobile ads, a landing page, and outdoor boards that promote the guaranteed for life unlimited talk, text and data plans offered by Sprint Wireless.
Prior to this and for more than a year, GKV has been providing branding, advertising, PR and other marketing support to Shentel’s broadband business, which includes the fastest Internet, the clearest phone and sharpest television services in its Virginia and West Virginia region.
“Shentel’s decision to have us work on the Sprint Wireless side of their business is a testament of our strong relationship and our ability to develop locally-relevant creative campaigns that differentiate them from the other telecommunications giants. Shentel is a terrific client to work with, and we are excited about this additional opportunity,” said Roger Gray, CEO of GKV.
William “Willy” Pirtle, Vice President of Wireless for Shentel, said the company selected GKV after a competitive review process. “We decided to engage GKV not only because of the work they have done with our broadband business, but because of the fresh prospective they presented about our target audience and how we should go to market with our brand/promotional messages.”