GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.
Network Health prides itself on taking a different approach to health care than its competitors. Through its strong reputation for quality health care coverage and superior customer service, it has grown to serve more than 137,000 members since the company was founded in 1982. In the search for a new marketing partner, they found that GKV’s commitment to the Challenger Brand distinguished them as an agency that is not afraid to challenge the status quo. GKV also has proven expertise in the health insurance category through work with clients such as CareFirst BlueCross BlueShield of Maryland, Elderplan based in New York and Blue Shield of California.
Together, GKV and Network Health will work to build a strategic campaign that will provide the benefits, tools and resources members need to lead healthier and happier lives.