GKV and PANDORA Jewelry kicked off Breast Cancer Awareness month at Athena Water’s “Eat. Drink. Party Pink!” event. The invitation-only fundraiser was held in Nashville on September 30, 2014 and featured inspiring performances from music artists Amy Grant and Kellie Pickler.
Pickler, a U.S. brand ambassador for PANDORA, is a long time supporter of the American Cancer Society. At “Eat. Drink. Party Pink!,” Pickler shared the story of her close friend Summer Miller, who was diagnosed with breast cancer two years ago. The best friends famously shaved their heads in solidarity when Miller began chemotherapy treatments. Miller triumphantly stood up from the “Eat. Drink. Party Pink!” audience to the sound of applause when Pickler made the announcement that her friend is now officially cancer-free.
PANDORA hosted the exclusive after-party, which included a jewelry lounge for attendees to view and try on the latest pieces from the PANDORA line. Each guest also left with a PANDORA bracelet as part of their gift bag.
In addition to supporting the “Eat. Drink. Party Pink!” event, PANDORA Jewelry recently announced a partnership with the National Breast Cancer Foundation, Inc.® (NBCF). As part of the new partnership, the sale of existing pink ribbon charms will directly benefit the organization.