GKV launched a new partnership this summer with the Baltimore Food Roundtable, a local food startup group that meets to share insight and provide support to one another. GKV has a lot of experience working with consumer packaged goods companies and currently is the agency of record for two CPG brands: Back to Nature and SnackWell’s. GKV provided Baltimore Food Roundtable with marketing and advertising advice to help the brands solve some of their marketing challenges. This summer, GKV interns had the opportunity to expand this partnership by working on some of these brands, thus giving them real world experience and giving the brands some much appreciated hands-on support in social media and beyond.
GKV’s Senior Vice President and Strategic Planning Director, Dan Collins, has been providing counsel to some of the BFR brands since last year and asked if they would be interested in getting involved with GKV’s internship program for the summer. B’More Organic, Michele’s Granola, Mobtown Fermentation, Popsations and JAVAZEN were five of the participating companies.
An 8-week program was designed, and GKV brought on 10 talented college students (Towson, The University of Maryland, Northeastern, Elon and The University of Tampa) to work with a GKV intern supervisor on the project. They worked in teams of two and were matched with one of the participating brands. Teams met with their brands to set goals and objectives, and from there began executing against their unique marketing needs.
“It was a great opportunity for our interns to work with these growing local brands,” said Collins. “We are thrilled by the amount of positive feedback we received from our interns, and the brands enjoyed the chance to work with young professionals who offer a fresh perspective. It also provided the talented interns an opportunity to gain ‘real world’ experience as opposed to mundane—tasks many internships require.”
At the conclusion of the program, the interns provided feedback on their experience and shared their major takeaways and wins from this project. The interns helped improve social media presence and content, raise awareness to new distribution markets, assist with public relations efforts, and market company philanthropic programs.
“As an organic food startup company, it was amazing to have the knowledge and experience from GKV and their internship program,” said Andrew Buerger, Founder and CEO of B’more Organic. “It made a great impact in our social media approach and helped us support our distribution efforts.”