GKV, an integrated marketing communications firm, announced today the promotion of two employees.
• Jessica Farmer, Public Relations Account Executive
Farmer, of Baltimore, was promoted to the position of Public Relations Account Executive from her previous position as public relations assistant account executive. In this expanded role, Farmer will handle daily public relations activities for PANDORA, Snyder’s of Hanover and Cape Cod Potato Chips. She will also continue to oversee the social media efforts for About Faces Day Spa & Salon.
Farmer has several years of experience in the communications field. Since joining GKV in 2011, she has proven her ability to help brands achieve high levels of success through public relations activities such as press previews, media outreach and consumer events. Previously, Farmer served as an intern for TBC, PANDORA and GKV. Farmer earned a bachelor’s degree in mass communications from Towson University.
• Courtney LaSalle, Account Executive
LaSalle, of Dunellen, N.J., was promoted to Account Executive from her previous position as assistant account executive. In this enhanced role, she will manage campaigns and handle day-to-day account leadership activities for clients, including MJHS, PANDORA and Martek Biosciences.
Having joined GKV in 2011, LaSalle now serves as the lead client contact for the MJHS team and as a key point person for ongoing interactive projects for PANDORA. Previously, she held a position as a financial services consultant at State Employees Credit Union and has also worked in event management at Baltimore-based agency Feats, Inc. LaSalle earned a bachelor’s degree in business administration with a concentration in marketing from Towson University. A Baltimore resident, LaSalle is an active volunteer with the American Advertising Federation of Baltimore, and has served on the planning committee for the ADDY Awards for the last two years.