GKV’s Dan Collins Recognizes 3 Challenger Brand Geniuses

Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise.

GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very effectively.

You can check out the full article here: http://www.mediapost.com/publications/article/280512/recognizing-3-challenger-brand-geniuses.html