GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his adoring master. A strong call to action invites viewers to “let their pride fly” as they try to scratch their way to $100,000 or second-chance prizes like Ravens season tickets for 20 years.

Additional campaign elements include point of purchase materials, a campaign website, social media, and high-energy in-stadium elements.