Hello, Challenger Brands.
Welcome to GKV. Where being unknown or out-spent is merely a temporary inconvenience.
GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#replyRead More
We’re from Baltimore. Therefore, we hate the Yankees. It’s elemental, like air … or eating crabs. Orioles’ fans hate the Yankees because they can write bigger checks and buy their success. We can’t. The Orioles’ payroll is one-third the size of the Yankees’. So we play harder and tougher and smarter. Buck Showalter is not afraid to take chances; not afraid to trust his players.
GKV has been helping challenger brands succeed for over 30 years. Think of us as the Buck Showalter of ad agencies.
Our mission is to help you beat the Yankees.