America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign. This integrated campaign marks a new era for the leading pretzel brand and paves the way for a continued expansion of innovative snacks for pretzel-lovers.
GKV’s “Animal Kingdom” TV campaign for Sprint took home a gold ADDY at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency was also awarded silver ADDYs for work done for CareFirst BlueCross BlueShield and PANDORA Jewelry.
GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.
Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?
GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.
Santa received a helping hand this holiday season thanks to GKV’s first annual Share the Warmth winter coat drive.
Share the Warmth this holiday season, by dropping off your gently used coats on Friday, December 12, 2014 from 8 a.m. – 7 p.m. at McHenry Row.
GKV was honored to work with PANDORA Jewelry to launch the inaugural PANDORA “Hearts of Today” program in 2014 — an initiative developed to celebrate the selfless work that women do within their communities and around the world.
The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.
GKV and PANDORA Jewelry kicked off Breast Cancer Awareness month at Athena Water’s “Eat. Drink. Party Pink!” event.
This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, [...]
GKV’s media strategy for St. Joseph cough, cold and flu medicines uses real time data to target specific markets. If the flu is intense in Richmond or Milwaukee, we’re there with TV and/or radio.
What better way to capture a key audience of food and wine enthusiasts than at America’s most prestigious gourmet gathering? On behalf of our clients, Snyder’s of Hanover and Cape Cod Potato Chips, GKV did just that at the South Beach Wine and Food Festival.
Just in time for the end of the year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products.
GKV today announced that it has added a new responsive design capability to its current digital service offerings. “Platform 1” allows advertisers’ websites to instantly adapt to all types of devices, from desktops to smartphones to tablets.
GKV today announced that it won eight ADDYs at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency took home three gold and five silver awards for creative excellence on a variety of local and national advertising campaigns for clients.
Today we’re spotlighting our Cape Cod Potato Chips “Home of Ridiculously Good Chips” campaign, ADDYs gold winner for National/Regional Television Commercial, gold winner for Collateral – Poster, and silver winner for Digital Advertising Campaign.
Today we’re spotlighting the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.
Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.
See what Little Black Book had to say about our latest TV spot for our client, MJHS.
Today’s GKV 2013 ADDY spotlight is on the PANDORA Jewelry Lucky Magazine Insert, AAF Baltimore gold winner and AAF/District 2 silver winner for Consumer Publication Spread/Multiple Page/Insert.
John Marsh, vice president and director of client digital services, contributes to the Baltimore Business Journal with his article about the online gaming industry.
We launched an integrated television and digital campaign for our client, Snyder’s of Hanover pretzels, to show Americans how deliciously flavorful pretzels can be.
Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.
In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.
For the first time in its 32 years of existence, GKV is adding our name to Baltimore’s skyline.
This week we saw the installation of a 20’ long, 5’ tall illuminated “GKV” sign on the northwest side of the McHenry Row building between the 4th and 5th floors.
This week we launched a new TV spot for our client Pandora Jewelry. The ad positions the brand as the perfect gift for all life’s occasions, including the holidays.
GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.
In response to the growing needs of new and existing clients, GKV announced today the addition of six new employees: Julia D’Esterre, Emily Ellenberger, Rick Hebert, Amelia Miller, Adi Raval and Stacy Smith.
GKV, a full-service marketing agency, adds another advertising client to its growing roster with the addition of the Shenandoah Telecommunications Company (Shentel) wireless business.
Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).
In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.
GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.
We are proud to announce that our Snyder’s of Hanover Pretzel Pieces campaign was selected by the AMA Baltimore as the Overall Campaign of the Year as part of its 2013 Marketing Excellence Awards.
GKV created a new spot featuring “selfies” of happy customers, to launch a first quarter promotion for Shentel, a broadband provider serving rural communities in Virginia and West Virginia.
Jeff Millman, Partner and Creative Director at GKV, weighs in on this year’s “social bowl” and the ad viewing experience.
To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital.
Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught [...]
Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked [...]
Check out this great article in the Baltimore Business Journal, quoting our CEO Roger Gray on prominent trends in digital advertising.
The Baltimore LED Art Billboard is currently featuring the work of GKV’s own Lindsay Petrick. A mix of advertising and art, the digital billboard in the heart of Baltimore’s arts district aims to inspire people and expose a new audience to the creative talents right here in our own backyard. In addition to being a [...]
We traveled to New York City with PANDORA Jewelry earlier this month to help bring the brand’s sponsorship of Mercedes-Benz Fashion Week (MBFW) to life.
We are thrilled to announce that GKV was recently named the Agency of Record for Medifast, a leading United States manufacturer and provider of clinically proven weight-loss products and programs.
GKV, a full-service marketing agency, named Stacey Wynia Vice President, Director of Public Relations and Social Media. With 15 years of experience in the advertising and PR field, Wynia supervises all PR and social media activities for GKV’s clients.