NFL Draft Picks Surprise Their Moms

Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry. The vignettes — true surprises for their moms — were shot and edited within 36 hours and aired during the draft on espn.com, cbssports.com and nflnetwork.com.

Supporting Web banners and tweets encouraged people to visit PANDORA’s online gift finder to create the perfect Mother’s Day gift for the moms in their lives.

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