Snyder’s of Hanover & GKV’s Bold Play

To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital. The campaign promotes Snyder’s of Hanover Flavored Pretzel Pieces and introduces boldly-flavored Korn Krunchers and Sweet & Salty Pieces via the Pretzel Guys, Bill and Hank.

We’re further engaging consumers with the “Boldest Play of the Week” sweepstakes, in partnership with ESPN’s “Mike and Mike.” Snyder’s of Hanover is also sponsoring ESPN’s SportsCenter’s “Top 10 Plays of the Week.”

Additional integrated touch points include on-pack promotion, in-store display, and a sweepstakes microsite featuring an online basketball game and basketball trivia.

WATCH THE SPOT

CHECK OUT THE MICROSITE