Tag Archives: advertising

The Social Media Advantage in the Health Insurance Industry

Health care is a confusing and high-pressure topic these days. In this time of uncertainty, health care companies have a great opportunity to be their members’ best ally and advocate to help them navigate these ever-changing waters. According to a study done by Mediabistro, more than 40 percent of health care consumers say that the […]

Opportunity Out of Chaos: The Case for Being a Values Brand

  Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]

GKV Selected by Orizon S.A. for U.S. Launch Initiative

GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Orizon Foods, a new subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in Chile. Orizon S.A., a company belonging to the Group of Copec Companies, has a legacy of providing quality seafood to markets […]

Every ad should be a Super Bowl commercial

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]

GKV Named Media Agency for Bridgestone Golf

GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer […]

GKV Named Agency of Record for AbsoluteCARE

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

Pokémon Go is a Symbol of Reevaluation for Brands

  Gotta catch’ em all … turns out the GKV conference room has been taken over by Pokémon. As a Challenger Brand agency, we love to see a brand breakthrough the massive amount of clutter in the marketplace. One of the tenets that guides our Challenger Brand philosophy is Symbols of Reevaluation. The biggest enemy […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV Wins Gold Global Award® at New York Festivals Competition

GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV Named Agency of Record for Network Health

GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV Visits Philly for Nice to Meet You Media Tour

Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked […]

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

Screaming Sheep Helps Shentel/Sprint Reach Dual Audiences

GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.

GKV Takes Home the Gold (and Silver!) at the 2013 ADDY Awards

GKV today announced that it won eight ADDYs at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency took home three gold and five silver awards for creative excellence on a variety of local and national advertising campaigns for clients.

GKV’s take on Super Bowl XLIX ‘s Ads

Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?