Tag Archives: Digital

GKV Named Creative Agency of Record for Back to Nature Foods Company, LLC

GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.

GKV’s Take on Pinterest’s New Cinematic Pins

GKV Media Planner Joy Wisnom Explains How Brands Can Use the New Animated Feature

GKV’s Chief Digital Officer Weighs in on “Mobilegeddon”

Al Yukna’s take on Google’s ‘phantom’ algorithm update

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

Advertisers are watching your every move

Check out this great article in the Baltimore Business Journal, quoting our CEO Roger Gray on prominent trends in digital advertising.

CareFirst appeal to millennials wins “Best Digital Campaign” category at Baltimore Addys

Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]

GKV and PANDORA Turn Up the Romance for the Holidays

GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

Screaming Sheep Helps Shentel/Sprint Reach Dual Audiences

GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.

GKV 2013 ADDY Spotlight: GKV “Spiritmaker” Holiday Card and Website

Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.

GKV 2013 ADDY Spotlight: Maryland Lottery “Medal Madness” Campaign

Today we’re spotlighting the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.

GKV Rolls Out New Responsive Design Platform to Address Growing Demand for Mobile Websites

GKV today announced that it has added a new responsive design capability to its current digital service offerings. “Platform 1” allows advertisers’ websites to instantly adapt to all types of devices, from desktops to smartphones to tablets.