Tag Archives: GKV

Docu-mercials Are The Next New Thing, Reshaping TV Ads

GKV’s Chief Creative Officer, Jeff Millman, shares how docu-mercials are the next new thing. Many smart brands have already reevaluated the tone and execution of their communication, providing authentic, fact-based entertainment for viewers. There is an abundance of great storytelling by brands on the internet. It’s time to bring more of it to TV. Read […]

6 Digital Secrets Challenger Brands Use To Drive Growth

GKV’s SVP, Chief Strategy Officer, Dan Collins, recently wrote an article about how challenger brands use digital to build their brands and drive growth. The piece shares six digital secrets challenger brands use. Read the full article here: https://www.mediapost.com/publications/article/325471/6-digital-secrets-challenger-brands-use-to-drive-g

GKV Named as a Top Advertising and Marketing Company by Clutch

GKV has been recognized as a top agency for healthcare advertising and marketing in 2018 by Clutch, a leading B2B research, ratings and reviews company. GKV has strong capabilities and decades of successful experience in the healthcare arena. The agency has faced many marketing challenges, from driving enrollment and building a brand in expansion markets to […]

GKV Grows Social Media & Public Relations Team with Seven New Hires

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added seven new employees to its social media and public relations team to accommodate the agency’s new business and increasing social media demands.   Since March 2017, GKV has gained 11 new clients that are seeking social media growth and require management services. […]

GKV Hires Three New Employees to Meet Business Growth

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added three new employees to its roster to meet the growing needs of new and existing clients. These employees contribute to the expansion of GKV in the areas of video production and account leadership.   Brian Fink, senior editor-animator Fink, of Odenton, MD, […]

GKV Promotes Shannon Gardiner to Senior Vice President, Director of Account Management

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Shannon Gardiner to senior vice president and director of account management. Gardiner joined GKV in 2010 with more than 15 years of advertising experience in various categories. She has since been responsible for managing key agency accounts in the health care […]

GKV Promotes Kevin Kempske to President and Chief Operating Officer

GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Kevin Kempske to president and chief operating officer. Kempske joined GKV in 1998 as a public relations account executive and became a partner in the agency in 2004. Over the last 19 years, he has served as the director of public […]

Roger Gray Honored as 2018 Influential Marylander by The Daily Record

Roger Gray, GKV’s founder, chairman and CEO, was selected by The Daily Record as one of its 2018 Influential Marylanders. Roger joins other honorees including Edward St. John, chairman of St. John Properties, Dr. Wallace Loh, president of the University of Maryland, College Park, and Lawrence Kurzius, CEO, McCormick & Company. “This year’s Influential Marylanders are successful [...]

GKV Named Digital Advertising Agency of Record for Bridgestone Golf

  After just a year as media agency of record for Bridgestone Golf, GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media. For 2018, GKV, a full-service integrated marketing agency with a focus on challenger brands, will deliver an integrated digital plan […]

GKV Thrives with the Addition of Four New Employees

GKV, one of Baltimore’s largest integrated marketing firms, announced today the addition of four new employees. In order to accommodate the agency’s growing business needs, GKV has made the following hires: Jonathan Anthes, Art Director Anthes, an Arkansas native, joins GKV as an Art Director, where he concepts, designs and oversees creative for clients. Anthes [...]

Reaching Beyond ‘Bad Mom’ and ‘Super Mom’ Stereotypes

GKV’s VP/Director of Public Relations and Social Media, Stacey Wynia, recently wrote an article that zeroes in on the joyful mom. The piece points out all the stereotypes moms face from marketers and how brands are missing the mark. Read the full article here: https://www.mediapost.com/publications/article/306765/reaching-beyond-bad-mom-and-super-mom-stereoty.html.

GKV Continues Partnership with Miller Value Partners

GKV, one of Baltimore’s largest integrated marketing firms, today announced that it has continued its partnership with the newly launched Miller Value Partners. Earlier this year, legendary Fund Manager Bill Miller completed the buyout of Legg Mason’s stake in LMM LLC and launched the new brand Miller Value Partners. GKV worked with the Firm to […]

Opportunity Out of Chaos: The Case for Being a Values Brand

  Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]

In Boomer-Targeted Ads, Stereotypes Are the Norm

  Marketing to boomers – why values over vanity will win business. GKV Chief Creative Officer Jeff Millman explains: http://www.nextavenue.org/boomer-targeted-ads-stereotypes/.

Be A Brand On A Mission

GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#reply

Maryland Lottery Launches Scratch-Off Campaign Around Winning “Magic” Moments

  The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]

Red Nose Day 2017

On Thursday, May 25, GKV raised money and awareness for Red Nose Day to help end child poverty through entertainment. To stay true to the organization’s theme, GKV created a video featuring employee’s cracking jokes and activated their social media fanbase to help in the cause, donating $1 for every ‘like’ on the Facebook post. […]

GKV Selected by Orizon S.A. for U.S. Launch Initiative

GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Orizon Foods, a new subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in Chile. Orizon S.A., a company belonging to the Group of Copec Companies, has a legacy of providing quality seafood to markets […]

Every ad should be a Super Bowl commercial

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]

GKV Hires Four New Employees to Support Agency Growth

GKV, one of Baltimore’s largest integrated marketing firms, today announced it has added four new employees to its roster. To accommodate the agency’s new business and increasing digital needs, GKV has made the following new hires: Evita Barbour, Senior Web Developer Barbour joins GKV as a Senior Web Developer where she creates visual content for [...]

GKV Named Media Agency for Bridgestone Golf

GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer […]

GKV Named Agency of Record for AbsoluteCARE

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]

GKV Named in Inc. Magazine’s Top 15 Snazziest Offices Near Charm City

Inc. Magazine recently released its list of the Top 15 Companies with the Snazziest Offices Near Charm City, and GKV is honored to be named on the list. Office spaces were judged based on criteria that included: use of color, utilization of space, and unique attributes and features. GKV was noticed for carrying its Challenger […]

It’s A Mom’s World We’re Living In

The buying-power of moms in the U.S. is estimated to be $2.1 trillion annually, so as marketers and brand stewards, it is important to keep a finger on the pulse of “Mom.” GKV recently attended the 12th Annual Marketing to Moms conference in NYC, where marketing leaders gathered to discuss the latest trends in speaking to […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Partners with the Baltimore Food Roundtable for Summer Internship Program

GKV launched a new partnership this summer with the Baltimore Food Roundtable, a local food startup group that meets to share insight and provide support to one another. GKV has a lot of experience working with consumer packaged goods companies and currently is the agency of record for two CPG brands: Back to Nature and […]

GKV Welcomes Seven New Employees

GKV, one of Baltimore’s largest integrated marketing firms continues to grow its talented employee base and has added seven new employees within its account management, grassroots outreach/experiential, creative and digital teams. Kaitlyn Gibbons, Account Executive Gibbons will perform day-to-day functions as the Account Executive on the Maryland Lottery, Medifast and About Faces accounts. She is [...]

GKV’s Dan Collins Recognizes 3 Challenger Brand Geniuses

Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]

Pokémon Go is a Symbol of Reevaluation for Brands

  Gotta catch’ em all … turns out the GKV conference room has been taken over by Pokémon. As a Challenger Brand agency, we love to see a brand breakthrough the massive amount of clutter in the marketplace. One of the tenets that guides our Challenger Brand philosophy is Symbols of Reevaluation. The biggest enemy […]

GKV Encourages Consumers to get Back to Nature

For more than 50 years, Back to Nature has lived by the belief that nature got it right in the first place, and that natural ingredients — simply prepared — made food that was rewarding in both its healthfulness and its flavor. This has meant offering delicious foods made with the finest, natural ingredients, even [...]

GKV Welcomes Four New Employees

  GKV, one of Baltimore’s largest integrated marketing firms, continues to thrive and grow. Today, GKV announced the addition of four new employees. The new hires represent a variety of disciplines and backgrounds, including social media, public relations, digital and account management. Lauren Bottaro, Public Relations Account Executive Bottaro, of Baltimore Md., helps facilitate and […]

GKV’s Dan Collins Weighs in on the Rise of Challenger Brands

GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]

GKV Named Creative Agency of Record for Back to Nature Foods Company, LLC

GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.

GKV Wins Gold Global Award® at New York Festivals Competition

GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.

GKV Treats the Troops

Following a sugar-fueled Halloween celebration, GKVers  packed up a special treat for our troops this week. Employees brought in their leftover candy to send to Operation Gratitude as a special thanks to the men and women serving in the U.S. military overseas. We shipped more than 40 lbs. of goodies, which we sent with the following […]

GKV Brings On Three New Employees

In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees:

Brands Spring to Life with Mobile Marketing

GKV’s Experiential Marketing Team Bridges Gap Between Brands and Consumers

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

GKV Celebrates ‘Take Your Child To Work Day’

Take your Child to Work Day celebrated its 22nd year on April 23rd, and GKV got in on the fun. This year GKV invited children ages 8-12 to experience agency life for a day, and just what their parents were up to while they were studying away at school. GKV went beyond the average practice […]

GKV Takes Center Stage at Coachella

This year, GKV was instrumental in bringing a first-of-its-kind fashion event to life on the festival grounds of Coachella.

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV Named Agency of Record for Network Health

GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.

Baltimore LED Art Billboard Spotlights GKV’s Lindsay Petrick

The Baltimore LED Art Billboard is currently featuring the work of GKV’s own Lindsay Petrick. A mix of advertising and art, the digital billboard in the heart of Baltimore’s arts district aims to inspire people and expose a new audience to the creative talents right here in our own backyard. In addition to being a […]

GKV Visits Philly for Nice to Meet You Media Tour

Nearly 60 media reps from the Philly/Hilly area found their way to Philadelphia’s Overkill Studio last Thursday morning. And it wasn’t just for the Bloody Marys. Baltimore’s GKV Communications rolled into town to present their “Nice to Meet You Media Tour” with all the energy and enthusiasm of a traveling rock show. The presentation kicked […]

CareFirst appeal to millennials wins “Best Digital Campaign” category at Baltimore Addys

Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

GKV and Snyder’s Turn National Pretzel Day into Snyder’s of Hanover Day

In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.

GKV 2013 ADDY Spotlight: GKV “Spiritmaker” Holiday Card and Website

Today we’re spotlighting our “Spiritmaker” holiday card and website, ADDYs silver winner for Advertising Industry Self-Promotion Integrated Campaign.

GKV Takes Home the Gold (and Silver!) at the 2013 ADDY Awards

GKV today announced that it won eight ADDYs at the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony last night. The agency took home three gold and five silver awards for creative excellence on a variety of local and national advertising campaigns for clients.

GKV Helps Di•Gel Undo with New Campaign

Just in time for the end of the year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products.

GKV’s take on Super Bowl XLIX ‘s Ads

Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?

Roger Gray Named One of Maryland’s Most Admired CEOs

On September 13, GKV Founder and CEO Roger Gray was honored at an awards ceremony as one of The Daily Record’s Most Admired CEOs for 2012. Roger was among 30 of the most notably talented CEOs leading the state’s nonprofit, for profit and public companies to be selected for this honor.

GKV “Sets Up Shop” for the Maryland Lottery

The Maryland Lottery and its creative agency-of-record GKV created four spots for the memorable Ravens Cash Fantasy campaign.

GKV Adds Matrix Medical Network to its Health Care Client Roster

Matrix Medical Network, the premier provider of comprehensive end-to-end medical assessment solutions, has selected GKV to provide website development, video production, direct marketing and consulting services.

GKV Expands Account Leadership Team

Katie Lindner, Mike Lugat and Jaime Robertson join GKV’s account management department.