Tag Archives: Health Care

The Social Media Advantage in the Health Insurance Industry

Health care is a confusing and high-pressure topic these days. In this time of uncertainty, health care companies have a great opportunity to be their members’ best ally and advocate to help them navigate these ever-changing waters. According to a study done by Mediabistro, more than 40 percent of health care consumers say that the […]

Health Plan Marketing: The Digital Channel

Over the past decade, as digital advertising has grown, advertising dollars have shifted from television, radio and print, and into digital media. It’s generally less costly and allows plans to generate higher frequency with the flexibility to quickly test and change messaging. Most importantly, results can be tracked in real-time. And as true direct response […]

Opportunity Out of Chaos: The Case for Being a Values Brand

  Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]

GKV Named Agency of Record for AbsoluteCARE

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of its different audiences, as well as websites, video assets […]

GKV Named Agency of Record for Network Health

GKV has been named Agency of Record for Network Health, a leading health insurance provider in Wisconsin. GKV will begin work immediately to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period (AEP) and its Medicare Age-In Campaign for 2015.

CareFirst appeal to millennials wins “Best Digital Campaign” category at Baltimore Addys

Facing Healthcare Reform, CareFirst BlueCross BlueShield sought ways to break through the clutter of messages that were all targeting the millennial population. For many in this audience, healthcare is not seen as a necessity as they have an “invincible” mentality. As part of a communications effort, GKV included a series of pre-roll videos that caught […]

Baltimore-Based GKV to Create a New Medicare Open Enrollment Campaign for Blue Shield of California

Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).

MJHS Launches Poignant Pediatric Hospice Spot

See what Little Black Book had to say about our latest TV spot for our client, MJHS.

GKV Adds Matrix Medical Network to its Health Care Client Roster

Matrix Medical Network, the premier provider of comprehensive end-to-end medical assessment solutions, has selected GKV to provide website development, video production, direct marketing and consulting services.