Health care is a confusing and high-pressure topic these days. In this time of uncertainty, health care companies have a great opportunity to be their members’ best ally and advocate to help them navigate these ever-changing waters. According to a study done by Mediabistro, more than 40 percent of health care consumers say that the […]
Last week, two GKV partners, Garry Raim and Jeff Millman, took part in the 8th Annual Medicare Marketing Innovations conference in San Diego, CA. Garry served as chairperson for the event, while Jeff gave a talk on the current events in health care, titled “From Election Chaos to Marketing Opportunity — The case for being a […]
A common question we’ve been asked by many Medicare Health Plans recently: “Is it worth the effort and cost to include Business Reply Cards/Envelopes (BRC/BRE) in prospect mailings?” We hear the same reasons over and over: “We don’t close as many BRC leads.” “Removing them will help me save money.” “The process for transferring […]
Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).