Tag Archives: Maryland Lottery

Maryland Lottery Launches Scratch-Off Campaign Around Winning “Magic” Moments

  The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

GKV 2013 ADDY Spotlight: Maryland Lottery “Medal Madness” Campaign

Today we’re spotlighting the Maryland Lottery’s “Medal Madness” campaign, ADDYs silver winner for Local Integrated Campaign and silver winner for Local Television Commercial.

GKV “Sets Up Shop” for the Maryland Lottery

The Maryland Lottery and its creative agency-of-record GKV created four spots for the memorable Ravens Cash Fantasy campaign.

Congratulations to the Maryland Lottery!

Congratulations to our Maryland Lottery client for breaking its sales record for the 15th consecutive year!

GKV and the Maryland Lottery Join the 2012 Summer Games Medal Madness.

New integrated campaign from GKV and the Maryland Lottery features fictional Maryland Olympian Brooks Velour