GKV’s VP/Director of Public Relations and Social Media, Stacey Wynia, recently wrote an article that zeroes in on the joyful mom. The piece points out all the stereotypes moms face from marketers and how brands are missing the mark. Read the full article here: https://www.mediapost.com/publications/article/306765/reaching-beyond-bad-mom-and-super-mom-stereoty.html.
GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful piece regarding CPG brands and their USPs (unique selling propositions). The piece focuses on how brands’ strategic foundations have evolved, as they are now positioning themselves around their Brand Truth and not just their product benefits. Read the full article here: https://www.mediapost.com/publications/article/302630/be-a-brand-on-a-mission.html#reply
Here at GKV, we’re always coming up with creative new solutions using our Challenger Brand philosophy to help our clients stand out from the noise. GKV’s SVP and Strategic Planning Director, Dan Collins recently wrote a great article calling out a variety of Challenger Brands that have deployed the strategy of “Symbols of Re-evaluation” very […]
GKV Senior Vice President and Strategic Planning Director, Dan Collins recently wrote an informative piece for MediaPost about the rise of challenger brands, what makes them successful and what big brands can learn from them. In today’s consumer society, people want options and variety. The household brand names that have been around for decades are […]