America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.
To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital.
We are proud to announce that our Snyder’s of Hanover Pretzel Pieces campaign was selected by the AMA Baltimore as the Overall Campaign of the Year as part of its 2013 Marketing Excellence Awards.
In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.
What better way to capture a key audience of food and wine enthusiasts than at America’s most prestigious gourmet gathering? On behalf of our clients, Snyder’s of Hanover and Cape Cod Potato Chips, GKV did just that at the South Beach Wine and Food Festival.