Tag Archives: TV

Every ad should be a Super Bowl commercial

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great? At a time when fewer and fewer people are watching TV, why […]

GKV’s New Campaign is for the Birds

GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]

GKV Wins Gold Global Award® at New York Festivals Competition

GKV has won a gold Global Award for “In My Room,” a poignant TV spot developed for MJHS’s Pediatric Hospice care. The spot was also announced as a finalist in Art Direction and a second spot, “Mornings,” was named as a finalist in Cinematography.

GKV’s Campaign for the Maryland Lottery is a Whole New Ballgame.

Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”

GKV builds on Sprint Animal Kingdom Campaign

GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]

Snyder’s of Hanover Invites Consumers to “Discover the Pretzelbilities”

America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.

GKV’s New DRTV Campaign for Medifast

GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.

GKV and MD Lottery Help Make the Holidays Electric

In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.

Screaming Sheep Helps Shentel/Sprint Reach Dual Audiences

GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.

GKV’s take on Super Bowl XLIX ‘s Ads

Super Bowl ads have become as anticipated as the game itself. So much so, that last night a trending hashtag during the game was #Brandbowl, and the competition was stiff. Brands tried many approaches in their big game ads last night, from inspiring to amusing. So who came out on top?