Case Studies

Smoking Stops Here - What to do when you are outspent by $210 million annually.
Independence Air - Launching a new brand in the world’s toughest category.
Medicare - Rapidly changing category, media-driven fear.
Werner Ladder - How do you put your best foot forward when launching a new product, to a new audience and not offend your traditional target market?
Maryland Lottery - Reverse flat/declining sales for a 25-year underperforming and mature State Lottery.
Intercontinental Hotels -
Reposition a luxury hotel chain in a parity industry.
Union Memorial Hospital - Repositioning a regional destination hospital in the shadow of a giant.
Martek - Receiving no credit for helping 20 million babies.
Maryland Department of Tourism - Increase tourism expenditures to Maryland amidst a bounty of “me too” destination marketing.
National Aquarium In Baltimore - Reposition the National Aquarium in Baltimore in one year without the benefit of a new exhibit.