Cristy Michel

Vice President, Digital Operations and Strategy

Cristy joined GKV in 2014 as a Senior Account Executive in the Account Leadership department working on a variety of accounts, including the Maryland Lottery, Network Health and Premier Health. She transitioned to lead the company’s digital efforts in 2017 as the Director of Digital Operations and Strategy. In this role, Cristy played a central part in shaping GKV's digital transformation. Her efforts led to a promotion to Vice President, Digital Operations and Strategy in 2022.

Cristy oversees the digital project management team, agency process and workflow, analytics efforts, and provides strategic insight to various teams across the agency. If it’s a digital initiative, she is involved.

Before joining the team at GKV, Cristy spent time Havas, where she served as a Digital AE for clients like Chase, Strayer University and Huntington National Bank. Cristy also spent some time with TBC and JWT NY.

Cristy is a proud graduate of Pennsylvania State University, where she earned her bachelor’s degree in Business Marketing. In her spare time, she enjoys spending time with her family and rooting for all Pittsburgh sports teams.