Branding in an Omnichannel Marketing World
Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.
2021 CPG Greatest Hits
Dan Collins shares five “Little Big Ideas” that delivered sky high ROI for CPG clients in 2021.
GKV Challenger Brand Minute: Customer Journey Mapping
Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.
Post-COVID Customer Journey Updates
COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.
Critical brand updates for the post-2020 world
A lot changed in 2020 that impacted how people perceive brands. Here are some tips to make sure your brand resonates.
GKV Challenger Brand Minute: Building Brand Relevancy
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.