The Four Most Important Ways to Build Brand Relevancy

Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.

100% Digital that’s not 100% invisible

It’s hard to stick out in a sea of banner ads and social posts. Get our 5 tips for creating digital content that gets noticed.

Connect Emotionally with Digital Marketing

Let’s get emotional about digital. Optimize your message along with your media.

Customer journey mapping makes marketing more effective

Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.

Align your brand and culture to make your most powerful business driver

Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.

The Best Insight Wins

Get insights that can drive your brand to new levels of success.

Start the conversation today and find out what GKV can do for your brand.

Author

Dan Collins

SVP, Chief Strategy Officer

Dan, who joined GKV in 2003, leads strategic planning and research for our clients, whether their goals are a more compelling brand promise and brand aligned culture, or creative that builds sales AND an emotional connection. Dan’s a frequent contributor to advertising industry publications, sharing lessons from the agency’s experience driving rapid, cost efficient growth for our challenger brand clients.

He has more than 20 years of consumer marketing, strategic planning and advertising experience across a range of categories, including: travel and tourism; financial services; health and personal care; food; technology; and communications. His career has included experience on three continents: North America, Asia and Europe. From his years at Procter & Gamble, Maybelline, Kellogg’s and Shell International, Dan has built a reputation for quickly learning a new business and bringing strategic insight that fuels rapid growth.

As a partner at the agency, he has led the following GKV client brands: Chock full o’nuts, Hills Bros and Kauai Coffee Brands; McCormick; PANDORA Jewelry; Bridgestone Golf; Snyder’s of Hanover Pretzels; Cape Cod Potato Chips; Back to Nature Foods; Snackwells.

He earned his bachelor’s degree in Economics from Lafayette College and his master’s degree in Business Administration from Duke University’s Fuqua School of Business.