Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.
COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.
A lot changed in 2020 that impacted how people perceive brands. Here are some tips to make sure your brand resonates.
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.
Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.