Clover Health: Valor Medicare Advantage Open Enrollment Campaign
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
St. Joseph Products: Aspirin
GKV’s campaign proves that emotion can offset dollars to help a vastly outspent brand punch above its weight.
GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience
In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.
Key Trends in 2020 for Home Service Companies
Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.
Blue Shield of California: Age-In Campaign
GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort.
Opportunity Out of Chaos: The Case for Being a Values Brand
In examining exit polls from the 2016 election, values were deemed more important to voters than ever before. This presents a powerful opportunity — and challenge — for brands.
