Maryland Lottery: Thanks Ray

Baltimore wishes Ray Lewis well in this heartfelt tribute from the Maryland Lottery.

Medifast: Your whole world gets better

GKV mixes true success stories with slice-of-life, active-living vignettes to illustrate the positive impact of achieving and maintaining a healthy weight.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Category

    Cause Marketing

    In the age of digital activism, it has become increasingly easier to engage, spread awareness and promote a cause.

    As momentum continues to grow, especially with younger audiences, supporting a cause is no longer a choice for brands. We are now in an age where businesses can no longer stay silent on important issues.

    That’s where cause marketing comes in. Cause marketing is a public relations strategy that brings a for-profit corporation and a non-profit organization (or “cause”) together to collaborate, raise funds and awareness for the issues they care about. The goal is to see both the business and the cause thrive, together.