Cause Marketing

In the age of digital activism, it has become increasingly easier to engage, spread awareness and promote a cause.

As momentum continues to grow, especially with younger audiences, supporting a cause is no longer a choice for brands. We are now in an age where businesses can no longer stay silent on important issues.

That’s where cause marketing comes in. Cause marketing is a public relations strategy that brings a for-profit corporation and a non-profit organization (or “cause”) together to collaborate, raise funds and awareness for the issues they care about. The goal is to see both the business and the cause thrive, together.