Cause Marketing

In the age of digital activism, it has become increasingly easier to engage, spread awareness and promote a cause.

As momentum continues to grow, especially with younger audiences, supporting a cause is no longer a choice for brands. We are now in an age where businesses can no longer stay silent on important issues.

That’s where cause marketing comes in. Cause marketing is a public relations strategy that brings a for-profit corporation and a non-profit organization (or “cause”) together to collaborate, raise funds and awareness for the issues they care about. The goal is to see both the business and the cause thrive, together.


Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!