GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Shannon Gardiner to senior vice president and director of account management. Gardiner joined GKV in 2010 with more than 15 years of advertising experience in various categories. She has since been responsible for managing key agency accounts in the health care […]
GKV, one of the Mid-Atlantic’s largest independent marketing/advertising firms, today announced the promotion of Kevin Kempske to president and chief operating officer. Kempske joined GKV in 1998 as a public relations account executive and became a partner in the agency in 2004. Over the last 19 years, he has served as the director of public […]
The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]
Each year on the first Friday in October, National Manufacturing Day brings attention to the manufacturing industry in the U.S., and the need for future generations to carry on the tradition that has evolved over so many centuries. This talent need is driven primarily by the rate of retirement and the reduction in supply […]
GKV’s new TV campaign for the Maryland Lottery’s Baltimore Ravens Scratch-Off games showcases the loving relationship between a die-hard Ravens fan and his devoted pet… which just happens to be an actual raven. Man’s best friend has nothing on this bird as he rolls over, wags his tail feathers, and fetches scratch-off tickets for his […]
GKV has been selected by SnackWell’s and Back to Nature to reintegrate these challenger brands into the daily lives of today’s savvy consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.
Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”
GKV continues to build on the success of their “Animal Kingdom” TV campaign for Sprint, and has added new spots to the lineup. The first of three new spots features a frustrated panda bear upset with his dropped calls. To view the hilarious new ad, click here. GKV created the gold award-winning Sprint “Animal Kingdom” […]
This year, GKV was instrumental in bringing a first-of-its-kind fashion event to life on the festival grounds of Coachella.
America’s favorite pretzel brand and GKV client, Snyder’s of Hanover, is putting the fun back into snack time. Beginning this March, Snyder’s of Hanover is encouraging consumers to “Discover the Pretzelbilities” of the classic pretzel with a new 360° marketing and national advertising campaign.
GKV’s first work for Medifast breaks the mold of celebrity product endorsements and body objectification by celebrating how successful weight-loss can lead to a healthier and happier life in unexpected ways.
The Omega-3 Coalition turned to GKV to serve as the lead agency for a national advocacy campaign, in order to help stem a recent decline in the sales of omega-3 supplements in the U.S.
This summer we worked with Snyder’s of Hanover pretzels to increase the brand’s overall social network and drive sales of their core products through the America’s Summertime Favorite seasonal promotion. Featuring Hank and Bill, the popular Snyder’s of Hanover “Pretzel Guys,” the nine-week campaign highlighted the many ways snack lovers enjoy their favorite summertime events, […]
To show just how well Snyder’s of Hanover delivers on bold flavor, GKV helped the brand launch a massive effort on ESPN with TV, radio and digital.
GKV created a new spot featuring “selfies” of happy customers, to launch a first quarter promotion for Shentel, a broadband provider serving rural communities in Virginia and West Virginia.
We are proud to announce that our Snyder’s of Hanover Pretzel Pieces campaign was selected by the AMA Baltimore as the Overall Campaign of the Year as part of its 2013 Marketing Excellence Awards.
GKV turned up the romance this season to position PANDORA as the perfect gift for the holidays.
In promotion of the Maryland Lottery’s new Tech the Halls seasonal scratch-offs, GKV created a festive animated TV spot featuring the tale of a holiday shopper who discovers a Christmas tree like no other.
GKV’s first work for new client Shentel/Sprint varies its messaging based on the attitudes and media usage of two different target audiences. We used creative executions — such as a hilarious video of a screaming sheep — to highlight the pain that non-Sprint customers feel when hit with unexpected data surcharges.
This week we launched a new TV spot for our client Pandora Jewelry. The ad positions the brand as the perfect gift for all life’s occasions, including the holidays.
GKV, a full-service marketing agency, adds another advertising client to its growing roster with the addition of the Shenandoah Telecommunications Company (Shentel) wireless business.
Based on its extensive experience in the senior health insurance arena, GKV has been selected by Blue Shield of California to develop an integrated campaign for the 2013 Medicare Annual Enrollment Period (AEP).
In an effort to capitalize on National Pretzel Day (April 26 for the uninitiated) and highlight a new product introduction, Snyder’s of Hanover and GKV joined forces to hand out tens of thousands of Flavored Pretzel Pieces and engage consumers on social media across the U.S.
Just in time for Mother’s Day, GKV and client PANDORA selected a handful of top college football players to surprise their moms and thank them for their sacrifices with a new bracelet from PANDORA Jewelry.
We launched an integrated television and digital campaign for our client, Snyder’s of Hanover pretzels, to show Americans how deliciously flavorful pretzels can be.
See what Little Black Book had to say about our latest TV spot for our client, MJHS.
Just in time for the end of the year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products.
What better way to capture a key audience of food and wine enthusiasts than at America’s most prestigious gourmet gathering? On behalf of our clients, Snyder’s of Hanover and Cape Cod Potato Chips, GKV did just that at the South Beach Wine and Food Festival.
GKV’s media strategy for St. Joseph cough, cold and flu medicines uses real time data to target specific markets. If the flu is intense in Richmond or Milwaukee, we’re there with TV and/or radio.
See how GKV and its Client, di∙gel, transformed a New York City street into a “Comfort Zone” for thousands of New York City shoppers on Black Friday.
See how GKV, The Living Legacy Foundation and wide receiver Torrey Smith are helping to raise awareness about the need for organ, tissue and eye donors in Maryland.
The Maryland Lottery and its creative agency-of-record GKV created four spots for the memorable Ravens Cash Fantasy campaign.
Matrix Medical Network, the premier provider of comprehensive end-to-end medical assessment solutions, has selected GKV to provide website development, video production, direct marketing and consulting services.
Congratulations to our Maryland Lottery client for breaking its sales record for the 15th consecutive year!
New integrated campaign from GKV and the Maryland Lottery features fictional Maryland Olympian Brooks Velour
GKV and PANDORA teamed up again to create an engaging and exciting media suite for JCK Las Vegas to introduce the new 2012 Autumn/Winter collection
The New York Times advertising columnist, Stuart Elliott, writes about Cape Cod Potato Chips in his “Campaign Spotlight”