GKV Challenger Brand Minute: Building Brand Relevancy
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Can old brands attract younger consumers? They better!
Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.
The Four Most Important Ways to Build Brand Relevancy
Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.
100% Digital that’s not 100% invisible
It’s hard to stick out in a sea of banner ads and social posts. Get our 5 tips for creating digital content that gets noticed.
Frank’s RedHot: Franksgiving
Every food company in the word wants to win over customers on Thanksgiving. We targeted the days right after: Franksgiving. Leftovers never tasted so good.