A lot changed in 2020 that impacted how people perceive brands. Here are some tips to make sure your brand resonates.
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.
Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.