Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.
Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.
It’s hard to stick out in a sea of banner ads and social posts. Get our 5 tips for creating digital content that gets noticed.
Every food company in the word wants to win over customers on Thanksgiving. We targeted the days right after: Franksgiving. Leftovers never tasted so good.