Pasta Lensi: More to Amore!

More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?

Stoli Vodka: A Toast to an Individual Spirit

Stoli is a brand of rebellion. Its messaging comes from a desire to depart from the ordinary and embrace the individual. Tasked with celebrating an...

SHEFIT: Finally, a sports bra that does its job.

Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.

The World Loves Segafredo Zanetti®

Internationally known. Universally enjoyed. See how we combined artistry, adventure, and enjoyment to create a campaign for Segafredo Zanetti®.

2021 CPG Greatest Hits

Dan Collins shares five “Little Big Ideas” that delivered sky high ROI for CPG clients in 2021.

GKV Challenger Brand Minute: Customer Journey Mapping

Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.