Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

No Yolks: Rules were made to be Yolk-en.

Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.

Hills Bros. Coffee: It’s everywhere!

To raise Hills Bros. awareness in Chicago, we lined Windy City expressways with clever digital billboards, introducing thousands more Chicagoans to a new hometown coffee.

Pasta Lensi: More to Amore!

More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?

Stoli Vodka: A Toast to an Individual Spirit

To engage Millennials with Stoli’s new Liberate Your Spirit campaign, GKV brought the campaign into the heart of their lives via unique media units in their neighborhoods and social media.

SHEFIT: Finally, a sports bra that does its job.

Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.