Case Study

No Yolks. No Rules!

GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.

Work Sample

San Giorgio: The Right Way to Pasta

For as simple as cooking pasta is, you’d be surprised how many different “right ways” there are to cook it. Some like their pasta al...
Work Sample

Lofthouse Cookies: Dare to be Sweet

Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.

Article

Soli Organic — Five Secrets to Success on Social Media

What determines success on social media? We’ll let you in on a few of our secrets that helped elevate our client, Soli Organic’s social media game.

Article

Brand Marketing ~IS~ Performance Marketing

Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.

Article

Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

Dan Collins

SVP, Chief Strategy Officer

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.