GKV’s SVP, Chief Strategy Officer, Dan Collins shares that in order for challenger brands to thrive, they must shift their marketing approach to build a strategy that plays to the brands strengths. In his latest Media Post article, he identifies leveraging the already existing audience, as well as digital and social techniques that offer high […]
This week, GKV was officially recognized as a leader amongst advertising and marketing agencies worldwide. This recognition comes from Clutch, an in-depth ratings and reviews site covering 10,000+ agencies across the globe. Read the full article here: https://clutch.co/press-releases/announces-more-130-creative-design-agencies-global-2018
At Addys 2018, Baltimore bid farewell to advertising as we’ve known it and embraced the art and business that it has become. With the theme “The Last Addys,” the evening was divided into two acts. First, to reflect on how things used to be, advertising with all its clichés and heavy-handed messaging. And second, to […]
The Maryland Lottery launched a new campaign for their scratch-off games, which focuses on the overwhelming feeling that accompanies winning the lottery, whether it be a large or small amount. This indescribable range of emotions one experiences when winning is emulated through the song, This Magic Moment — a 1958 classic, originally recorded by […]
GKV, one of Baltimore’s largest integrated marketing agencies took home six ADDYs awards at the American Advertising Awards (aka the ADDYs), the American Advertising Federation (AAF) of Baltimore’s annual awards ceremony recently, including four gold and two silver awards for creative excellence in a variety of local and national advertising categories.