How to Un-Junk Email Copy
Are your emails ready for a refresh? Get five tips for un-junking, de-cluttering and re-inspiring your email marketing copywriting.
Creative Directions : Capturing the Best Audio Performances
You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.
Rethinking Video in the Media Mix
There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.
Unlocking Marketing Success with Analytics
It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.
One-Year WFH Anniversary
Hard work, connection & coffee: GKV’s recipe for success during a pandemic.
PMPs: Leveraging Second-Party Data for Digital Campaigns
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.