Work Sample

BGE Home: Numbers Campaign

To assert BGE Home’s leadership position we started crunching numbers…literally.

Article

First-Party Data: A Hidden Gem for the Post-Cookie World

Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.

Article

COVID-19: Six Ways Service Companies Can Respond

Dealing with COVID 19 has made 2020 quite the rollercoaster ride. What can service companies do to salvage the year? Here are 6 options.

Article

Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Article

Helping Home Service Companies Navigate COVID-19

GKV conducted a home pulse survey to see how homeowners are navigating the use of home service companies amidst the COVID-19 pandemic.

Article

Six Steps to Crisis Management

If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.

Article

What should brands do on social media in a time of uncertainty?

It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.

Case Study

Maryland Lottery: OLD BAY Bucks

An appetizing scratch-off campaign that’s fun, magical and just a little bit spicy.

Case Study

Molina

Encouraging the switch to a Medicare Advantage plan.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Category

Retail & Consumer Services

Consumer services companies face the daunting task of building relationships with consumers in categories that often lack trust.

Everyone offers very similar services and says the same things:

  • Lowest price guaranteed!
  • This is our biggest discount ever!
  • Trust me, I am an expert!

So, creating effective communications can be very challenging.

To generate awareness and drive sales, you must do things differently than everyone else. You need to think and act like a challenger brand! Check out some of our case studies to see how we have helped clients break through the sea of sameness, and then call us to discuss your challenges.

BUILD A LIGHTHOUSE IDENTITY

Just as ships navigate the seas by lighthouses, people navigate life by people and organizations of character and conviction. For any company that GKV works with, we start by understanding and clarifying the consumer insights that drive choices. Our goal is to simplify the choice for the consumer.

SIMPLIFY AND SACRIFICE

You can’t afford to be all things to all people. You must focus on a powerful primary message while utilizing the most effective and efficient media vehicles. There are so many stories that a brand could tell about itself, but the strongest brands are usually very single-minded and are willing to sacrifice some secondary messages.

CREATE SYMBOLS OF REEVALUATION

Challenger brands want to disrupt the autopilot relationship they may have with the consumer by making visible changes, creating what we call symbols of reevaluation. Maybe a new service or a new logo or a new pricing strategy. Usually, it’s a visible change to the advertising. Whatever the symbols of reevaluation are, the intent is to announce to the consumer that it’s no longer business as usual.

ESTABLISH AN EMOTIONAL CONNECTION

Category leaders generally create the expectations of the category with rational benefits…we’re the biggest, we’re the cheapest, we’re the most convenient, etc. So, that territory is taken. Challenger brands need to be thought leaders. They need to create an emotionally-based rather than a rationally-based relationship with the consumer.