Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
Nothing is more important to your message than having it grounded in a solid idea. Here are a few thoughts about these rare and elusive concepts.
Music can do more than accentuate our ideas. It can shape them.
In an ideal world, all of your customers will come to you organically, and you won’t have to spend money to capture their interest. However, in the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.
GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful article that focuses on how to best use the latest tactics and technologies to help grow your brand and business! You can check out the full article here.
GKV, one of Baltimore’s largest integrated marketing firms, is excited to announce the expansion of its great partnership with Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs. GKV took on the media planning and buying function in late 2015 and is currently executing the 2016 national media plan for Medifast. GKV will also partner with Medifast on social media strategy development and execution in 2016.
In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees: