Category Archives: Uncategorized

How Instagram removing ‘like’ visibility impacts brands

What does this mean for brands? And how should brands adapt to maintain and grow communities and engagement?

GKV launches new creative for the Maryland Lottery’s Ravens scratch-off!

We’re excited to launch our “Heed the Caw” TV spot for our client, the Maryland Lottery. In partnership with REJ & Associates, Moving Picture Company and Q Department we were able to demonstrate the power, magic and excitement of the Ravens scratch-off!

In social, video content is king, but storytelling is queen.

By Stacey Wynia, SVP/Dir. of PR & Social Media I have said before that content is king and context is queen, but to put a finer point on it for 2019, video content is king and storytelling is queen. The facts speak for themselves regarding the growth of video content in social media and beyond. [...]

Improving Net Promoter Scores

Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.

What’s the big idea behind the big idea?

Nothing is more important to your message than having it grounded in a solid idea. Here are a few thoughts about these rare and elusive concepts.

Use music as a soundtrack… to create.

Music can do more than accentuate our ideas. It can shape them.

How Do Small Businesses Advertise in 2019?

In an ideal world, all of your customers will come to you organically, and you won’t have to spend money to capture their interest. However, in the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.

The Social Media Advantage in the Health Insurance Industry

Health care is a confusing and high-pressure topic these days. In this time of uncertainty, health care companies have a great opportunity to be their members’ best ally and advocate to help them navigate these ever-changing waters. According to a study done by Mediabistro, more than 40 percent of health care consumers say that the information [...]

GKV Thrives with the Addition of Four New Employees

GKV, one of Baltimore’s largest integrated marketing firms, announced today the addition of four new employees. In order to accommodate the agency’s growing business needs, GKV has made the following hires: Jonathan Anthes, Art Director Anthes, an Arkansas native, joins GKV as an Art Director, where he concepts, designs and oversees creative for clients. Anthes [...]

Turning 2017 Marketing Predictions Into Brand, Business Success

GKV’s SVP and Strategic Planning Director, Dan Collins, recently wrote an insightful article that focuses on how to best use the latest tactics and technologies to help grow your brand and business! You can check out the full article here.


GKV, one of Baltimore’s largest integrated marketing firms, is excited to announce the expansion of its great partnership with Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs. GKV took on the media planning and buying function in late 2015 and is currently executing the 2016 national media plan for Medifast. GKV will also partner with Medifast on social media strategy development and execution in 2016.

GKV Brings On Three New Employees

In response to the growing needs of new and existing clients, GKV, an integrated marketing communications firm, announced today the addition of three new employees: