Maryland Lottery Holiday Scratch-Offs are so lively and fun, they practically give themselves away. Now there’s an interesting campaign idea.
Maryland Lottery Holiday Scratch-Offs are fun, festive, and as we see in our latest campaign, a bit distracting.
An appetizing scratch-off campaign that’s fun, magical and just a little bit spicy.
Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.