Advertising

BGE Home: Numbers Campaign

To assert BGE Home’s leadership position we started crunching numbers…literally.

The Four Most Important Ways to Build Brand Relevancy

Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.

GKVoice

Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

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OSF MedAdvantage

OSF HealthCare is an integrated health system in Illinois. Following a national trend of health systems launching their own Medicare Advantage plans, OSF HealthCare turned...

GKVoice

COVID-19: Six Ways Service Companies Can Respond

Dealing with COVID 19 has made 2020 quite the rollercoaster ride. What can service companies do to salvage the year? Here are 6 options.

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Frank’s RedHot: Franksgiving

Every food company in the word wants to win over customers on Thanksgiving. We targeted the days right after: Franksgiving. Leftovers never tasted so good.

A subjective solution to an objective problem.

The best advertising is developed when the client and agency start with the problem, then pull together a diverse team of open and curious minds, ready for a great journey of discovery and experimentation.

The problem may seem simple, but there is almost always an infinite number of possible solutions, some good, some not so good, that is where those curious, diverse minds come in. People don’t just buy products or services, they buy brands, they buy companies, they buy hope, they buy value… A collaborative team that is part of the journey from problem to solution is the secret to creating advertising that captures both the uniqueness of your brand and the uniqueness of the customers you hope to serve.